What Ecommerce Platform Does Nike Use?

Nike is probably one of the most well-known companies in all of the commerce for having a great e-commerce platform. They also have an amazing customer service team to support your business.

If you're wondering what technology Nike.com uses to power their online store, you've come to the right place.


Big Commerce

BigCommerce has everything you need to get started with your online store including tools to help you grow your business over time. The only thing this app doesn’t include is a shopping cart, so there is still some work involved in creating your store.

There are several ways to buy shoes from Big Commerce including their mobile app, their official website, and how about opening up a shoe account directly through them (with no middleman).

Below we will discuss why these are good options for buying shoes.

Why BigCommerce is a hit to athletes

With thousands of athletes in the sports industry, the demand for apparel, gear, and equipment is endless. These athletes are not just looking for simple gear but demand only the best.

With that in mind, it’s essential that they are given a comprehensive BigCommerce product configurator to make shopping easier, engaging, and more customizable. According to research, “72% of consumers expect vendors to offer personalized buying experiences.” This result significantly impacts the sports industry.

Once business owners properly cater to these athletes with high-quality items, a lot of consumers will be flocking to your store to get the best product deals.

Here’s what you can do to make it happen.

Establish educational shoe options to achieve the right fit

Before purchasing, it’s essential for the buyer to be educated about the products they’re looking into. This includes checking the materials, size, and fit. With proper education, every seller can help customers select the right pair that fits them best.

Here are different types of athletic shoes:

  • Running
  • Training
  • Walking
  • Court sport
  • Field sport
  • Specialty sport 

By knowing each function and acknowledging customer input, you can point your customers in the right direction and provide them with something that fits their needs.

Have apparel and gear of all types

Aside from just shoes, take it one step further by providing your customers with more products related to their sport. You can have gloves, jerseys, and helmets – the options are overwhelming! Your BigCommerce product coordinator will make it less of a hassle for customers to go through.

Make use of different features like augmented reality so that products can “try on” what they’re picking – even when they’re in a virtual setting. Also, allow them to navigate through material options and colors so that they continue to be comfortable when shopping.

The experience will be unforgettable for them, and you’ll surely establish a number of returning customers in no time.

Allow customers customizable gear and equipment

There is absolutely nothing better than customized equipment! Aside from the cute additions customers can place in their equipment, they can even elevate it so that they turn out to be in top quality. Customizable equipment includes golf clubs, baseball bats, and more!

With BigCommerce’s 3D product configurator, customers can easily see how their customized equipment turns out.

Oracle Cash

Oracle Cash

As an e-tailer, you’ll need a highly trafficked sales platform to showcase your products and encourage purchases. Based in Dallas, Texas, Oracle Cash is one of the largest third-party sellers on Amazon.com.

You can add custom displays and discounts that are unavailable otherwise, helping your customers buy products more easily. In addition to selling directly, you can sign up for affiliate programs from various companies that sell their products through Amazon. These include Kindle Fire tablets, DVDs, apparel, batteries, dog food, and many other products.

By having a storefront, you can do things like this: offer customer rewards programs, special discounts, coupons, or promotional offers. You can also hire people to review your product pages with comments such as “love it” or “don’t waste time buying these devices – they just don’t work.” People may even respond to particular reviews by clicking on them and reading them.

This way, people will know what your products are worth and how much you charge per item.


With over 150,000 products, it’s hard to find what you’re looking for.

But with its easy navigation and large product images, finding something is simpler.

You can also check out other brands’ views by visiting their open carts or looking at similar versions of products online.

This app makes shopping easier by doing all the searching for you. You get instant updates through email or direct message when there are new sales or special offers.

And if you have ever thought about purchasing one of your items from an online store, this is the one that will make you feel more comfortable.

It allows you to see each purchase as a budget item and keep track of how much you spend so you don’t go overboard. If you want to try it out, there are free demos on the OpenCart website.

Here are OpenCart’s features:

  • Open-source and free
  • Powerful store management
  • Extensions and themes
  • Support you can trust

OpenCart is a tool for all – be it a corporation or a local business. With 471,699 users, OpenCart powers many e-commerce entrepreneurs all over the world.


Nike uses a lot of different online platforms to showcase their shoes and other products. As a marketer, you should too.

To be successful in this field, you should know how to prioritize your customers’ needs and tailor your offers in a way that lets your customers feel loved.

About The Author

Juice Staff Writer
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