A content editorial calendar is an easy way to organize your blogging schedule. It helps you plan out how much time you have to create new posts, edit old ones, and promote your blogs using different media.
A content editorial calendar has two parts: creating new posts and editing existing posts.
Creating new posts means picking a topic that you want to write about and developing a draft of your article based on that topic. Editing pre-existing articles includes changing their titles, rewording certain paragraphs, and possibly introducing some additional details or examples.
After those two steps are done, you can move onto the next item on your agenda! Creating a diary entry for each day where you can do one of these things is the best way to use your calendar.
This article will go more in depth about what both of those parts mean as well as tips and tricks for making your calendar work for you. But before we get into all of that, let’s talk about why having a content editorial calendar is important.
Over the past few years, content marketers have been doing more than just throwing content at the wall to see what sticks. A growing number of companies are defining content as their most valuable asset.
Content that doesn’t lead directly to action is wasted effort. The very term “content marketer” implies this fact- you can’t be someone who creates content willy nilly without it having an intended goal.
That being said, there’s nothing wrong with publishing a ton of content! But how do you make sure all of your efforts pay off? That’s where a content editorial calendar comes in.
What is a content editorial calendar?
A content editorial calendar is a tool that helps you organize your content production process. It works like a schedule, organized by months and weeks.
Certain time slots are set aside for specific types of content. For example, you could allocate one week per month to create new posts, another to review and edit old ones, and then a third for promoting them. You would use this system consistently every month, changing only the start date and end date.
The key thing about a content editorial calendar is that it gives you structure. This organization helps prevent content from falling through the cracks due to lack of planning or motivation. By setting small deadlines, you motivate yourself to produce the content.
Another benefit is that it allows you to identify patterns in your posting schedule.
A content editorial calendar is one way to organize your blogging schedule. It was designed as an easy way to make sure you are giving your audience enough time to read your article, listen to a podcast episode, or watch a video.
Your timing should be determined by how much content you have and what stages of engagement your articles, podcasts, and videos require to succeed.
You can use your content editorial calendar to determine when to publish new content, how long it should be, and through which channels you should promote it.
This tool helps you stay organized because it creates reminders for yourself to produce your next batch of content.
After you have determined what your site or website will be about, it is time to brainstorm some potential topic ideas. Starting with an empty list is a good way to begin, by adding one item at a time.
As you create your list, try to focus on ones that are related and contain keywords so they show up in search engines like Google and Bing. Make sure to include all of these elements in order to make your article meaningful and helpful for your readers!
Your list can be limited to five items per page, depending on your reader’s patience. Try grouping similar concepts into categories or blocks to help organize the writing process.
Once you have completed your list, start reviewing them and see which ones feel natural and interesting. Only add new content if you are truly passionate about it, otherwise it will not look authentic.
Content marketing does not happen overnight, but you can get some initial momentum by creating your editorial calendar during the week. Depending on how much time you have each day, you can either do it early in the morning or late at night.
As we mentioned before, creating an editorial calendar is not easy. It takes time to organize your schedule, start tracking your weekly posts, and create reminders for yourself to produce your best content.
That’s why the first few weeks will likely be full of doubts and frustrations. You might feel like you’re doing everything wrong because you can’t seem to find the right balance between work and personal life.
But don’t worry! This article has some tips that may help prevent you from giving up. Read on to learn more about how to stay motivated and organized during the initial stages.
Tip #1: Use online tools to track your productivity
One of the hardest parts of establishing an editorial calendar is keeping track of what you wrote down as your goal (e.g., write this week’s blog post) and where you left off last week (you forgot to write Friday’s blog post).
Tracking your progress uses technology to solve this problem. Online tools such as Google Keep, Evernote, and Microsoft One Note make it simple to record tasks and notes.
By using these apps in conjunction with each other, you can easily see who inspired you, what materials you have saved, and what you still need to do. Take a look at our list of free mobile note taking applications for some additional ideas.
After you have gathered your content, formatted it, and included links for SEO, the next step is to create an editorial calendar. This is when you organize all of your online projects by day, week, month, and year!
Your first order of business should be choosing your platform. You can choose between free websites like WordPress or paid sites such as Squarespace. No matter which site you pick, they are designed to make creating blogs and websites easy so that you will not feel overwhelmed.
Some things may vary per person depending on what kind of schedule you have. Some people start with Sunday night then work during the week, while others begin in the morning before school starts and ends at night.
Creating a content editorial calendar is a great way to develop your writing skills, grow your audience, and increase engagement with your online presence.
Content marketing isn’t just about throwing together some pretty pictures and an occasional text-based article. It’s much more than that!
Writing is one of the most important tools in any successful business. And creating engaging, well-written material is what will keep people coming back for more.
That’s why it makes sense to invest time in developing your writing ability. But how?
By reading other good articles, listening to podcasts, and watching YouTube videos you can learn a lot from. You also get to hone your own style and voice so they are a valuable asset.
But all this hard work could easily go to waste if you don’t manage his or her flow. So let’s talk about establishing an editorial calendar for your website or blog.