Now that you have an idea of what type of content your audience will find engaging, it’s time to assess how many people you need to reach with your content to achieve your goal.
The average amount of visitors to a site from Google varies greatly (usually depending on the quality of the search engine), but 20 percent more visits than the number found through searches is good performance.
However, these figures are only averages and both numbers may be higher or lower depending on the size of the website and the popularity of the keyword. There are also other sources of traffic such as social media platforms (FB, Twitter, LinkedIn, etc.), direct emails, adWords ads, etc.
It is best to determine how much traffic you want by asking yourself whether you need extra users or not. If you get 5 “yeses”, then you know you do not need additional users.
If you get 2 “no es”, then you know you need extra users. You can either add advertising or incentivize readers to join.
With any website, you can look at traffic patterns to see how people are interacting with your content. You can also check server logs, which will show information such as what page people visited, how often they visit it, and whether or not they clicked on an article/widget box.
By doing this, you’ll know where people were coming from, what articles people are reading, and whether or not they have downloaded anything so far.
It’s also helpful in figuring out which ads draw them in for that particular session. This is called ad segmentation & attribution analysis.
You can then choose to focus your marketing efforts on these pages, setting yourself up for success. These insights help you identify areas worth promoting to users, making sure you don’t waste money on things you won’t get much value from, and keeping more customers engaged once they click on one of your advertisements.
You will want to promote your social shares, especially if they’re not linked to you by yourself. It’s difficult to rely only on organic traffic to gain popularity, but for me, helping others connect with your content is the way to go.
There are many ways to do this; we’ll talk about how in today’s video. First, let’s discuss why having high-quality, relevant content is important.
People who read your articles may be interested in them, but not in all of them. If you have several articles relating to one topic, those articles should be promoted together (this is called an “idea”).
The purpose of linking to each article is to expand the scope of what people think about when writing content like yours. This can lead more readers into thinking your idea is good or bad, which is a better marketing tool than saying you love it and explaining why.
More importantly, talking about why something is great won’t change how someone feels about it. People are smart -- if you say everything you want to say, they’ll stop listening long before they run out of ideas.
Conversational speech has a habit of being shorter and longer, respectively. When it comes to selling a message, its length is highly correlated to how often people use it.
That means most conversations about health and wellness start off short compared to other topics. That’s why you likely haven’t heard much about nutritionist Ray Ewer yet — he’s been around for decades.
He says it’s very hard to reach people with new ideas through traditional advertising techniques. Reaching targeted demographics is now easier than ever, so focusing on individual messages doesn’t work as well as it used to.
When you write a good article, people will share it. If you give away tips or solutions in your articles, more people will read them and they’ll like them. They’ll also think highly of you for writing an article with helpful information.
Your articles should be composed thoroughly so that readers can access the information quickly. You want people to keep coming back to your site to get their daily needs met.
You also need to put yourself in someone else’s place before you write an awesome article. Are there plenty of such places where people may reach out to you? Or don’t they have enough content? A while ago, everything was new. Now it is all about sharing and contributing to other peoples’ work.
Put some effort into the way you introduce yourself and your expertise to the world. That includes any form of marketing, but especially using blogs.
They are easy to maintain and open up lots of opportunities to distribute posts about your business, products and services.
Images are very important to writing good content, so you should make sure that your images are optimized before adding them to your article or web page.
When people say that something is “optimized”, they mean that everything about an image – its size, how it loads on the viewer’s device (e.g., smartphone), and what effect it has on the text and graphics around it is considered when it comes time to edit the file.
Images used in marketing have certain expectations regarding how many views their display will receive, and by using high-quality images, you can meet these expectations.
Furthermore, depending on where you use your image, there may be other requirements for optimization. For example, if you want to promote brand awareness through advertising, you may need to demonstrate quality of both the image and the product it represents.
For business purposes, showing customers that you care enough to invest in original imagery builds trust and confidence in your company. Brands have been known to spend millions of dollars trying to purchase public media assets to prevent sensitive data from leaking into the public domain.
Fortunately, stock photo agencies tend to focus on providing high-quality photos, without much concern for performance over this aspect.
That said, investing in quality stock photos does require some investment. But as with any other form of photography, shooting scenes in broad daylight uses less energy than lighting at night. And thinking creatively about what you would like to do and what you could not do yourself takes precedence over relying on autoplay functions found in most digital cameras.
When you publish content, use your best judgment about what to include/exclude, but if you are unsure, including your keywords will generally be safe.
You can identify your keyword list by looking for the search term that users enter into search engines when they want to find out more information about a topic.
For example, people who are searching for information related to your chosen career path would be entering “career tips” into the search engine. By using your keyword phrase as the title of the page, you provide an indicator to whoever is reviewing your content that there is a main theme between this page and its counterpart (the external link).
It also helps with ranking higher in search results. More importantly, though, is the fact that you have already defined your core keyword on the page.
Everyone knows how to recognize a headline, which is one form of metadata. Headlines are very important because they help search engines determine what the page is going to be about.
Using your primary keyword at the beginning of the sentence in the header or tag line gives you two benefits. First, it makes the page title recognizable to Google.
Second, it helps the web browser correctly parsing the headers of the HTML document. This means that the back-end developers don't need to worry about defining any unique identifiers for scripts and stylesheets, which saves time later.
The second way to apply metadata to a website is by using some kind of cataloging tool. Some tools make it easy to track certain items, while others allow you to categorize pages according to name.
One of the biggest reasons that people don’t read blogs is because they find the writing to be difficult to understand. If your blog posts are written in an unclear way, you will lose readers before you ever get them started.
Your writing should be clear and concise. It should also confirm (or clarify) what someone reading it would need to know. For example, if you write “Click here for the latest news about Trump”, someone who doesn’t know anything about politics would have to do some research to figure out what the article is going to talk about.
You can fix this problem by being honest and clarifying things as necessary. Your audience won’t care if something is vague; they want to hear what you have to say.
They just might not remember it right away. So make sure you include enough information that they’ll go look up more details somewhere else.
Don’t worry about ‘good’ or ‘bad’ links. Most of the time, people are not going to click on your link because they don’t know who you are or what you have to offer. The whole idea behind website links is to organize information related to each other (i.e., in this case, websites).
Most search engines assign a value called “rank” to websites that connect with other webpages. This rank reflects how well these linked pages represent the topic at hand.
So think of it this way: all websites want visitors. People come to your site for a reason – usually to get content or find information.
Your job is to make sure those people can get everything they need from your site. And one way to do that is by linking to top-notch websites associated with the subject area.
You can set up little links to free resources on your page dedicated to promoting other sites. Or you can go more in depth and use text links, which open files containing words, images, or videos.
Be careful when you edit your links too, though, as mistakes can be dangerous. For example, someone who thinks you’re trying to promote illegal downloads might follow your link and download an infection app that wipes out your hard drive.
Links also create brand recognition for you if you place them correctly. If you write a review covering another site’s product, for example, include a link to the latter.
People may only realize there's a connection between the two brands after reading your review. But initially, your review may lead others to check out the competitor site.
If you want to know if your website is generating enough traffic, there’s an easy way to find out.
Go to Google.com/queries and type in relevant keywords that point to your topic. Then click Search Query to start running reports.
You can run more specific searches, such as only showing results for your web page or blog article. This will help you see how many search requests you have under each keyword.
View these queries periodically to see which ones are performing well and what could be improved. You can also use this method to look at long-term potential performers so you can keep improving them over time.
Google shows total visits (not unique visitors), frequency of searches, price per query, and revenue generated by each result on the first page of its free basic report.
This may seem like a lot of work, but it is actually very useful if you are willing to put in the effort. Plus, with all the tools available to make money quickly, there's a little something for everyone!