With every change in web search, ranking algorithms update and browsers release new features, it is difficult for websites to remain at the top without constant innovation.
What was once considered standard SEO practice is being tossed aside as Google and others compete for dominance in the online world.
It’s impossible to keep up with these changes if you aren’t evolving along with them.
You will be caught out or shortchanged depending on how well you are adapting your content, skills and products to fit the changing demands of your audience.
SEO is a constantly moving target – our jobs as bloggers and website owners is to make that move as smooth as possible by providing relevant, quality content and resources so they can reach their goals easily.
According to web analytics, about 60% of all online traffic is visual. So it’s no surprise that page views are what matter the most when it comes to an internet search. Google considers both click-through rates (CTRs) and pages viewed to be important indicators for user experience.
However, web surfers don’t actually visit websites; they access them through URL shorteners like tinyurl.com or bit.ly. Think of these lengthenders as digital doors into websites.
Thus, creating meaningful URLs is crucial to improving your site’s rankings. Such links make it easier for visitors to navigate around your site and find what they’re looking for. Also, better URLS can help humanize your brand, especially if you use keywords in the name of the file.
For example, rather than using a long string of numbers to refer to each page on your site, use words. Use keywords that people might type in to search for information related to your topic. People will know how to pronounce this word sequence (if you have a common one), and will understand what it means.
Also, using words in your URL helps display those pages more clearly in search results. With multiple documents, images, and other content on a single page, with a lot of scrolling involved, calls for additional URLs may improve navigation and add some variety to the page.
This includes both optimizing your website’s layout and formatting as well as adding important content elements that focus on indexing keywords, main topics and phrases related to your business.
You also need to make sure that all of your web pages are set up appropriately for maximum visibility from the get-go by using all relevant metadata such as keyword tags and schema data.
Furthermore, you can optimize your site by getting people to link to it or comment about it on their page. Your goal is to get out there and be visible, not force yourself into the top ranks through advertising.
Streamline the browsing experience. Make clicking onto links easy without scrolling around or jumping across many screens. Present information correctly with good typography and color choices.
Make lists easily accessible and short. Minimize loading times where possible. Don’t try to hard load anything just because you can.
Don’t use too many graphics unless they’re needed, but when you do, make them great and follow any recommendations made by experts who specialize in graphic design.
Introduce new users slowly and clearly define each section and its purpose. Label buttons, forms, connections etc. so that even if someone doesn’t know how to use a browser, they will still understand what you’re trying to accomplish.
Keep comments focused and clear, starting with the most important points, and don’t act like you're asking a question when you really are talking about something else. Also learn more about your audience and figure out what they want.
These are all things that will help keep your ranking high in the organic results rather than forcing visitors to click away or searching elsewhere.
Most people think that Google Page Rank is the most important ranking factor of all web pages, but it’s only one part of a larger SEO puzzle. Website owners pay attention to the PR of their website, thinking that it will help them improve their position in search results.
However, backlinks are still more important for getting higher rankings. By having more backlinks to your site, you’ll also make your website bigger and with better content, which will be helpful for ranking.
Google PR always used to be number three or four on every major search engine, so most websites have very high values of Google PR.
But over the past couple of years, Google has been manipulating its algorithm to give lower-quality websites higher ranks than longer-established sites with fine quality content.
If a website has low-quality links or no up-to-date fresh content, it can get stuck at the top even if there are lots of stronger sites with good content who deserve higher positions.
Links from other strong websites can also boost a site's ranking whether they're natural backlinks or paid advertisements.
Therefore, it’s easy to see why buying backlinks would be worth it for some investors. If you need proof that this works, just look at “blue sky” diagrams showing the growth in traffic and revenue after investing to buy backlinks.
Most people don’t realize that your website contains a number of elements with hidden values that can help improve your ranking in search results.
If you have a blog, make sure to put relevant content on it so users will come back time and again for more. You also want other bloggers to know about your presence and find out what you’re doing. This means sharing new articles, posts, and links with others.
Finally, do not be afraid to add comments to existing blogs with fresh insights regarding their content. People love hearing they are heard and enough to give them feedback.
These are some easy ways to get noticed by major search engines like google, bing, and yahoo!
That is, there’s an ongoing process that Google uses to determine page ranking. And there’s also “the Facebook algorithm” and other algorithms used by big social media sites like Twitter and LinkedIn.
But back to the original question: how does Alexa know who your audience is? How do they get to see those engagement numbers you mentioned earlier?
The answer is simple — people vote with their clicks. The more visits (and thus traffic) your website gets, the more votes you receive. Users are able to vote using either their phone or computer.
It’s kind of like choosing ratings for businesses online. People can write a review about your business and give it a rating. Or, others can choose to use their own judgment instead.
Most sites have multiple ways to get traffic to their page, including social media, paid advertising, direct links, and other methods. However, if you want to increase your seo ranking, it is important to understand the various ways others may be getting free publicity for your website.
Links are still one of the most important factors when it comes to ranking a page in Google or Bing. However, like everything else in web marketing, links are not free.
You have two main options for acquiring links. You can work through backlinks, which include posting comments on other websites and blogs with your article and signing up for forums that relate to your industry.
The second option is to purchase links. This could be by paying per pound value to ask questions in online chat rooms or buying links directly from other businesses. The benefit of purchasing links is that you will get back a certain number of votes for each friend who clicks on the link.
However, paid links are quickly becoming the enemy of good SEO. Many Google algorithms look at links as part of the algorithm and use them to determine rank. Many companies offer services that help you find potential links for your website easily so you do not have to work hard looking for them.
In order to keep yourself informed and secure enough to pursue legitimate links, there are many companies that provide link assessment tools. You can also watch various videos on YouTube to help you learn how to build links.
This is probably the most important tip that I can give you about getting your site ranked by Alexa or any other search engine for that matter. Google has this saying, “content is king”, which means that without good content, there will be no success with ranking claims!
Have yourself some content on your website that is educational, entertaining, or otherwise helpful to people who read you. If you write as a hobby, have more than one topic and article published so they can get to know you better.
Content marketing starts with taking content from your webpage and putting it out there into various places online. People are searching for solutions to their problems through google searches, facebook posts, twitter tweets, etc.
Put up informative articles with easy to understand reviews and descriptions of how to do something. When creating content, remember that these things work best when someone else makes a question or comment while reading another piece of content you wrote.
Add links to other pieces of content you’ve written elsewhere (never fake news). Always try to make people visit your website from another source.