What Are Backlinks In SEO

Trying to grow a blog can be difficult. You have to make time to write the post itself, maybe that's fun. But you know what isn't? Having no one read it.

How do you get your blog posts to get seen by the relevant audience? You optimize your blog's presence by using SEO - search engine optimization. One of the best ways search engines can pick up your content and push it higher in the results pages is if your blog site is backlinked to from several others.

Provide relevant backlinks to your website

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Now you will have to find out which links are helpful for your business and which are not. There are many ways to get backlinks, but here we’ll discuss how to increase traffic to your site by getting other websites to link to you.

These days, most content publishers go with article sites when they want their articles to be read around the world. You can choose between having thousands of readers or having one friend who likes what you write.

The best way to achieve backlinks is through quality content that needs to be shared. That way others know there is good information out there about your topic.

Content such as tutorials, guides, reviews (and more), is always excellent choice because people interested in your subject matter likely already trust its legitimacy.

They may even buy the product you recommend or seek further knowledge from you via social media sharing or messaging. This speaks directly to audience interest, and ranks up high on search results.

Backlinking is also known as ‘nofollow backlinks’

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Nofollow backlinks are backlinks that have no value whatsoever. They are out there, but they aren’t very useful unless you are looking for them.

However, people do things with nofollow links for malicious reasons. Sometimes, those who create such content try to use their popularity to gain free marketing credits by having other authors publish similar content on their sites.

This can be avoided by not using nofollow links anywhere inside your website or content.

How do I get backlinks?

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Backlinks are how you gain exposure to your website, especially if you are just starting out. However, there are different methods that can be used for this.

The first and most common method is called listed building. With listed building, they will create a link to your web page when someone else writes a good article about yours.

Your job would be to take any information you find online related to your topic and list it on your own site with links provided where applicable.

There are several reasons why listed building is popular; however, the main one is because people know that others will likely want to read about their topic and provide an authoritative source. Also, anyone who searches for info regarding a certain subject knows that there are many websites containing abundant information. By providing multiple sources from only one webpage, search engines “prioritize” your content.

Choose the right links

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There are many types of backlinks, but they all relate to how search engines index your website.

Backlinks can be external links from other websites or internal links within websites.

Consider buying backlinks or obtaining free backlinks through advertising programs. Using trusted friends or colleagues as sources is also very effective.

However, only purchase backlinks if you have found that the website is reputable. Google has provided some helpful information on what to look for when purchasing links.

Google says that about one-third of all online traffic comes from hyperlinked words that start with specific keywords. For example, let's say that you own a shoe store. You might want to advertise "best shoes ever" by Linkedin, Facebook, Twitter, and even print ads.

You can supplement these efforts by getting listed in popular search engine directories such as Bing Maps Search Engine Optimization (SEO). These are free options that can improve rankings without paying per click.

Don't put bad backlinks about your competitors

This is one of the most common mistakes that people make when trying to boost their rankings or get more traffic to their website.

You may have found some links to yours from other websites. Those other sites might be promoting them or yourself for using their services.

However, you should not promote these other sites by creating links to them or writing content for them.

This is because they are not relevant to your business and customers. By having good backlinks in an established industry, others will follow.

Good quality backlinks come from other websites that have a great reputation. People who invest in their backlink infrastructure also do so because they want visitors to their site.

By having good backlinks in an established industry, you can start to attract investors and buyers too. People will know to go to your website first to learn more about what you offer.

Links from high ranking pages in your niche say a lot about you as a person and how dedicated you are to your work and products. Having good backlinks can only benefit you.

Put some patience into backlink building

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Now, let’s talk about how to build backlinks.

There are two primary ways to get people to visit your website from your blog posts or websites:

Share something on social media (for example, tweet something from your blog post), then share another link within that tweet.

Add links to each of your pages using the same keyword with which you associated your original content.

For example, if you were writing about a product for hiking boots and you linked the word “heel” to one page on your site, then when someone searched for that term, they would see all the information about heels.

You can also add in keywords at the end of your sentences to make them more relevant. For example, instead of saying, “The product is great,” you could write, “The product is great for hiking.”

Use broken links

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There are many other ways to gain backlinks. However, the most popular way is by creating content for other websites and groups on Facebook and other social media sites. This is called link building or free advertising.

It’s almost like receiving free marketing tips from someone who has their ear to the ground – only through networking and collaboration.

Link building starts with a lot of hard work (and luck), but it ends with lots of valuable backlinks to your site and name that will boost your ranking in search results.

These backlinks come from high-quality resources. So as long as you have an authoritative voice and track record, people will take you seriously.

Use good anchor text

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Text that is used to link to another page inside of a web document (e.g., a website or an article) are called anchors. Anchors can be created using a variety of techniques, but they all lead to the same goal – directing readers to other pages.

The type of anchor you create depends entirely upon the purpose of your webpage. There are three types of anchors: blended anchor text, natural anchor text and exact match anchor text.

Create great content

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Great content starts with an idea. You have to be able to create good paragraphs, pages or posts that give people a reason to want to read your article or page.

You need to put yourself in your readers’ shoes before you write a sentence or a whole piece. Why would anyone want to read what you have to say? That way you’ll have a much better understanding of how to connect with your audience.

The best way to do this is by writing topic-related articles. However, you also should never focus on one subject alone.

You should try giving different perspectives about a topic, so that you get more followers. More followers means more traffic to your site, which means more exposure for your work.

About The Author

Juice Staff Writer
Juice is a web app that harnesses the power of AI to generate awesome SEO-friendly content right on your website or e-commerce store. This powerful yet simple tool that enables you to easily and quickly generate content focused on your niche topic.
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