Along with developing your social media strategies, you’ll want to establish a set of values and principles that reflect your brand’s personality. These are what make you different from other brands and provide consumers with an emotional connection.
You will also need to create company slogans, taglines, and any other messaging that represents your brand as clearly as possible. Finally, you’ll need to develop a branding strategy, including how you’re going to use color in your marketing materials.
Color is very powerful when it comes to influencing our minds. Because we process information through the colors we see, colors have been used historically to influence behavior.
In business, saturated red has been shown to intensify passion and drive, while cool blue can help people feel calm and relaxed.
An established rule of thumb is that warm orange is for friendship, romance, and trust, while cooler blues are associated with strength, confidence, and competence.
Once you’ve defined what type of content you want to produce, choose a social media platform that matches that message.
Content will vary depending on which channel you are posting it onto, but here are some basic guidelines to keep in mind:
LinkedIn is good for professional profiles with an emphasis on building trust.
Facebook is where most people get their news and consume information.
Twitter is more engaging than Facebook, and can be used solely as a tool to inform or entertain.
Google+ and Instagram can be used for business mostly focused on marketing products and promoting events.
For all channels, think about how you can use images to tell your story.
You can add pictures to any written material to make it look visual. You can also create visuals using video to enhance whatever message you are trying to convey.
Twitter, Facebook, and other social media platforms want to sell you products. And that’s their job—keeping customers coming back so they can buy something from someone else one day.
You need to understand their needs and wants by taking some time to get familiar with their profiles. How are they using twitter? What interests them? Your goal is to create content that sells what you have to offer in an appealing way.
This doesn’t mean you should only write generic tweets and messages about politics or music. It means being creative and different because that will grab people’s attention and keep it. You want people talking about how great your writing is, what fun things you put up on facebook, and how much you “love” your readers.
You can also use tags to categorize your posts into topics. For example, if you’re a writer yourself, you could use a tag like #writertwitter to organize your postings.
The more often you update your status updates, the more likely they are to be seen by users who follow you. If you update frequently, you’ll see others updating regularly too.
Some users of social networking sites become addicted to the high they experience when they read updates or watch videos. People who suffer from addiction may spend hours every day engaging with their feeds.
If you don’t fit this description, then consider investing in
Your social media posts will need to be written specifically for your website or other online platforms. You can also have writers work on specific posts that require an expert perspective.
Your posts should clearly identify you, since people are unlikely to read much of anything with your brand name in mind. They should also clarify how the topic of the post relates to your business and what it is you offer. Posts may include claims, opinions, or suggestions; provide solutions to problems or gaps in knowledge; or promote your products.
The goal of every blogger is to get readership and posts are the main way to do this. Therefore, most bloggers will want to write more comments about their product after reading them.
That said, subscribers tend to comment less often than they like something and click through to look at another post. If you’re going to invest time in commenting, try to stick around long enough to sell someone who doesn’t already know about you and your business.
It takes awhile to grow a reputation so don’t expect your current audience to follow you immediately. People take time to learn about you, and then once they trust you and believe you’re worth spending money on, they’ll start buying your stuff.
For new blogs, growth in traffic comes from having interesting content, but it can also come from connecting with other people in the blogging community by joining groups and commenting on others’ blogs.
Having fresh, original content is great, but so are high-quality backlinks. Backlinking refers to linking your website to other websites’ blogs or pages.
If you have questions about link building, that’s why you’re reading this article! There’s a lot of misinformation out there about link building, so let’s talk about what it should be and how to do it.
While some people believe that links will boost their rankings in the search engines, this may not be true for organic traffic (that is, visitors who arrive via Google or Bing).
Links can help when it comes to getting indexed by Google, and they can help with ranking. But creating them improperly could actually hurt your rank.
That being said, here are all the different types of links we want to build and how to get them.
Start with our Link Building 101 series, where you'll learn more about top-level domains, linked words, followed links, and unique headers.
One of the most important ways to get engagement with your content is by using hashttags and keywords. When you use them in your posts, other users will be able to find your content via search engines or Facebook pages.
By having your content found naturally, more people will see it. Once they see it, they’ll have a better idea of what your business is about and what services you offer.
This will help them decide whether they want to work with you. Because digital media are so fast-paced today, there’s a lot of competition for consumers who are looking for quality content.
If you don’t give your content opportunities to attract viewers and customers, others will take that opportunity away from you. You also need to put effort into making yourself appear popular and charismatic if you want people to trust you and follow you.
It can be hard sometimes to differentiate yourself from the thousands of other businesses out there. But being unique and original is one of the main things that differentiates you from the rest.
If you focus on developing these qualities, then your uniqueness will shine through no matter what you do. And this will make you stand out and get attention.
Twitter is a social network that takes a little getting used to. You have to put a lot of time into it, instead of just tweets.
But once you get familiar with twitter tools and functions, there’s really no way around them. Tweeting is easy and quick, but commenting on tweets can be addictive and make your interaction unique and enjoyable.
There are several different ways to do this, but the most popular one among regular people is the square icon containing an italic R. You add this button at the end of your tweet (just after the period).
Some people may ask why you would want to comment on a tweet when sending a direct message is more efficient. That’s a good question.
Combining comments on tweets with likes and shares seems like it would result in less traffic on Facebook, but it actually creates more interactions than if you only tweeted. People seem to appreciate other people spending extra time to chat about their posts.
They also enjoy having a reason to go back to those posts later and take another look. As someone who works in media, she spends a lot of time reading blogs and stories, so keeping these audiences engaged by posting interesting comments helps too.
By taking the time to read others' posts and trying to understand their ideas and opinions, they feel connected to you and what you have to say. Comments give fans a chance to talk directly to authors.
Facebook has rules that state that people can’t comment too much on their pages, due to space limitations of their news feed and limited window for showing stories.
However, you don’t need to be on Facebook very long before you learn that comments are every user’s favorite thing to talk about. Users will say what they want to say and then throw up a screen asking if anyone wants to reply or comment.
You should definitely try to at least get one reply when posting questions. This shows support and interest from others who also have questions and would like to chat with someone.
Once you’ve written your blog posts, merged with social media networks, set up ads and sponsored tweets, and added keywords to entice people to click on your content (we will get into why below).
The next step is to produce quality content that users want to share. This involves having solid writing, including using bullets points, links, images, and samples.
You need to write text messages that can be interpreted as questions or statements, depending on the goal of the message. You need to think about which words you would use in a headline.
And most important, you must write content that is appropriate for Facebook, Twitter, Google+, and other platforms. That means your content should be engaging, but also relevant to different audiences.
Facebook has published an author platform where writers can find resources to help them grow their business. By being relevant to specific groups and channels, they more effectively market themselves.
Twitter does not offer such a platform at this time. However, there are many copywriters who have built large followings by providing top-notch content for competitors and companies.
Google+ recently announced outsource authorship opportunities.