What Is Ecommerce For Dummies

These days, there's a lot of buzz going on in the real world and on the internet about eCommerce. For someone outside the bubble, it might seem elusive, but it's a pretty simple concept.

In fact, it's just the same as commerce in person/real-life trade. You'll just have to add the 'e' though. The 'e' is used to denote the fact that this sort of trade takes place in the digital realm. Just like eBooks and emails.

So, how do you get a store?

There are many ways to put up a web page. You can use free website building programs, or you can pay someone to build one for you.

Whatever method you choose, make sure that you know what HTML (hypertext markup language) code is and how to create it.

There are also millions of themes and templates available so that you can get a good look. And don’t forget about WordPress — more than 50 million people worldwide use this platform to create blogs.

Choose a theme

Choose a theme

A store is only as good as its weakest link – regardless of how much money you spend to get online, your customers will still be more likely to buy from your website if they like it.

Your goal should be to make it easy for people to purchase what they need from you.

Design, format, and organize your site so visitors can find what they’re looking for easily. Use big, bold fonts and clear colors. Make the shopping experience quick and simple with easy-to-find buttons and links.

Don’t make them work too hard trying to figure out where to start. Most people who are interested in buying something will try to do so without really thinking about it.

Let them have at least one thing that grabs their attention. If you have several things that catch their eye, they’ll consider whether to click on each one or just go with the first one.

Find products to sell

Once you have an e-store created, the next step is to find items to sell. There are several ways to do this. You can use a website called Magzter where you can list things that you’re selling and search for customers by age, gender, income level, or interest. Then there are sites that help you track sales such as Watchdog, which helps you see what’s going on with your store in real-time.

There are many ways to go about finding goods online to sell. Do some research into each option to see which one fits best with your needs and goals.

Price your products

Pay upfront fees

Online shoppers like to see very low prices. If you’re selling a product online, make sure that all of your pricing is accurate and easy to understand.

You should also have an option available to price your products lower than them. For example, if you’re selling books, don’t charge more than book value.

People will leave a bad review or go elsewhere if they feel they are being cheated. It can cost you customers and revenue quickly.

Also, people usually want to pay less money. Let it be known within that price range who wants to buy things at what level. Then, sell the thing you need from someone else.

That way, you’ll get better quality items and people may try something new without feeling forced to buy something.

Write marketing copy

Marketing is about sharing stories that appeal to your customers so they know who you are, what you have to offer, and how you can help them achieve their goals.

Your story should be true, but not like a headline. Your eCommerce sales will come down to one of two things: quality or quantity.

If you’re selling a product that is so unique or special you probably don’t need to advertise at all; if you have a niche market and control of one outlet, people will seek out your brand.

But winning over customers with quality and service starts with advertising. It takes time to build trust in your company and products. The best way to attract customer interest is by telling a story through your ads.

They must also include details that make your product different from others being sold. Try matching the ad to the page it promotes.

There are only a few ways to enhance your image: via price, quality, and location. And while these three things always matter, there are tools you can use to increase each one.

Location is a powerful tool to sell anything. People love local experiences. By having a physical address, you open up opportunities to meet face-to-face, which is great for transactions.

People feel more comfortable making purchases if they get to physically see the item they want to buy. Humans have a thing called “visual recognition” that leads us to believe that buying any kind of consumer good in person makes sense.

Get great pictures

woman using camera while sitting on sheet on grass beside the body of water

If you’re only selling your own handmade items, take time to put effort into your images. You can be creating beautiful photos, or you can go with pre-made photos that you can get via Facebook or Instagram.

However, if you’re taking it up as a hobby, spend some time searching online for photo shoots that other people have done. Then, give them credit and use their photos as inspiration!

Several apps help you improve your photography, such as Fotor – which is all about improving your skills by practicing making shots every day.

Keep getting better at what you do until someone asks who takes the best photos around. It may sound silly, but shooting good pics makes a big difference when it comes to selling products.

Try buying yourself a new camera body (the actual physical device that takes the pictures) and check out various types to see which one feels most comfortable to you.

Don’t forget to look into the quality of the lens too. The lens plays a key role in how your image looks, so make sure it’s a good one.

Create a good menu structure

Create a good menu structure

Your menu should be designed to guide your visitors and customers in the right direction, with easy-to-find links that show what you have to offer. You can use keywords, which will help search engines find your site.

You can also set up submenus, which act as pages within your website. To make it easier to navigate, try not to repeat URLs every time you want to go to another page.

Have easy navigation

The biggest reason people don’t shop online is that they are unsure of how to navigate the internet, let alone go through all the steps needed to make a purchase. You want someone who doesn’t know how to buy anything to easily be able to do so.

Most likely, you or your team already have everything set up and ready to go – but just in case you need help, there are some basic things that you can do.

Start by creating a website if you haven’t already created one. Your website should include a list of products you have prepared for sale. You will also need to have an order form that allows customers to input their requirements for buying your product.

You will then need to get listed in search engines, such as google, bing, or yahoo, to reach an audience. When asking others to check out your site, keep in mind it’s called social media for a reason.

Social media lets other people promote what you’re doing and helps them find others with which they can share information. Use Twitter and Facebook, for example, to distribute news about new items, and try using Instagram for visual content.

Google+ is another option; Google provides a variety of tools to grow your business here. Many companies use Google Apps, like Docs and Spreadsheets, to hold and store data; log into YouTube to connect with audiences; use Gmail to communicate with friends and customers; call and video chat via Hangouts; take bus routes to see where you can visit, and pay bills online.

Offer a coupon code

The most common way to attract customers is by giving them something they want for nothing. This works even if you are talking about products as simple as shampoo or toothpaste.

People will appreciate being given a chance to get a product for free but people can also quickly grow tired of your ‘free’ offer whether it is truly free or not.

The best way to use this technique is to give people what they need without making them pay. For example, users may have high expectations of a new smartphone app but maybe they don’t know how to write a letter.

You can help them build confidence by letting them try some easy tasks like uploading a photo message or creating an email. This will show that your audience can do anything they put their minds to.

It also helps when you say which task takes more time (such as designing the layout) and let them do it before asking for money. People are much less likely to ask questions once they understand the value of what you are offering.

About The Author

Juice Staff Writer
Juice is a web app that harnesses the power of AI to generate awesome SEO-friendly content right on your website or e-commerce store. This powerful yet simple tool that enables you to easily and quickly generate content focused on your niche topic.
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