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What Is Ecommerce For Dummies

Start a website

There are many ways to put up a web page. You can use free website building programs, or you can pay someone to build one for you.

Whatever method you choose, make sure that you know what HTML (hypertext markup language) code is and how to create it.

There are also millions of themes and templates available so that you can get a good look. And don’t forget about WordPress — more than 50 million people worldwide use this platform to create blogs.

Some people say blogging is difficult, but nothing says “difficult” like those who never do anything with their life. Believe me, there’s a lot of work involved in setting up a blog, but then you have to actually write the content which isn’t as hard as it sounds.

Those things take time though. When we first started out, I didn’t want to spend too much time writing because I wanted to produce a show, consume content, and run a business.

But if you make time to write some sentences under the hood, your content will grow over time. Once you start putting out content, they start coming to you. People find value in my story telling them something that happened, word choice from years ago, advice for working together as a team, or learning from my mistakes.

And these aren’t stories about being rich and famous, just little snippets of everyday living. Everyone needs help at some point in their lives. If you provide a solution for someone else’s problem, sometimes they give back to you by sharing your article on social media.

This helps our business tremendously – we share articles going into why things matter, how to live with purpose, and valuable lessons I learned as a kid. It’s an incredible way to spread happiness!

Choose a theme

Choose a theme

A store is only as good as its weakest link – regardless of how much money you spend to get online, your customers will still be more likely to buy from your website if they like it.

Your goal should be to make it easy for people to purchase what they need from you, whether that’s your phone number, email address, or checkout process.

Design, format, and organize your site so visitors can find what they’re looking for easily. Use big, bold fonts and clear colors.Make the shopping experience quick and simple with easy-to-find buttons and links.

Don’t make them work too hard trying to figure out where to start. Most people who are interested in buying something will try to do so without really thinking about it.

Let them have at least one thing that grabs their attention. If you have several things that catch their eye, they’ll consider whether to click on each one or just go with the first one.

If there’s nothing that catches someone's attention, they’ll probably not enter their credit card information.

Find products to sell

Once you have an e-store created, the next step is to find items to sell. There are several ways to do this. You can use a website called Magzter where you can list things that you’re selling and search customers by age, gender, income level or interest. Then there are sites that help you track sales such as Watchdog, which helps you see what’s going on with your store in real time.

There are many ways to go about finding goods online to sell. Do some research into each option to see which one fits best with your needs and goals.

Price your products

Online shoppers like to see very low prices. If you’re selling a product online, make sure that all of your pricing is accurate and easy to understand.

You should also have an option available to price your products lower than them. For example, if you’re selling books, don’t charge more than book value.

People will leave a bad review or go elsewhere if they feel you are being cheated. It can cost you customers and revenue quickly.

Also, people usually want to pay less money. Let it be known within that price range who wants to buy things at what level. Then, sell the thing you need from someone else.

That way, you’ll get better quality items and people may try something new without feeling forced to buy something.

Write marketing copy

Marketing is about sharing stories that appeal to your customers so they know who you are, what you have to offer, and how you can help them achieve their goals.

Your story should be true, but not like a headline. Your ecommerce sales will come down to one of two things: quality or quantity.

If you’re selling a product that is so unique or special you probably don’t need to advertise at all; if you have a niche market and control of one outlet, people will seek out your brand.

But winning over customers with quality and service starts with advertising. It takes time to build trust in your company and products. The best way to attract customer interest is by telling a story through your ads.

They must also include details that make your product different from others being sold. Try matching the ad to the page it promotes. For example, promote our beautiful rug collection but also include a free storage bag as an extra incentive to purchase.

There are only few ways to enhance your image: via price, quality and location. And while these three things always matter, there are tools you can use to increase each one.

For instance, ask yourself this question: when shopping for someone else, would I pay more for something if I knew they spent too much on it? If yes, then you have some getting started here!

Location is a powerful tool to sell anything. People love local experiences. By having a physical address, you open up opportunities to meet face-to-face, which is great for transactions.

People feel more comfortable making purchases if they get to physically see the item they want to buy. Humans have a thing called “visual recognition” that leads us to believe that buying any kind of consumer good makes sense.

The idea of purchasing visual media – books, CDs, DVDs, software programs, etc. – has been around a long time. Buying movies on DVD is a very old method.

Get great pictures

Get great pictures

If you’re only selling your own handmade items, take time to put effort into your images. You can be creating beautiful photos, or you can go with pre-made photos that are given to you via Facebook or Instagram.

However, if you’re taking it up as a hobby, spend some time searching online for photo shoots that other people have done. Then, give them credit and use their photos as inspiration!

There are several apps that help you improve your photography, such as Fotor – which is all about improving your skills by practicing making shots every day.

Keep getting better at what you do until someone asks who takes the best photos around. It may sound silly, but shooting good pics makes a big difference when it comes to selling products.

Try buying yourself a new camera body (the actual physical device that takes the pictures) and check out various types to see which one feels most comfortable to you.

Don’t forget to look into the quality of the lens too. The lens plays a key role in how your image looks, so make sure it’s a good one.

Create a good menu structure

Create a good menu structure

Your menu should be designed to guide your visitors and customers in the right direction, with easy-to-find links that show what you have to offer. You can use keywords, which will help search engines find your site.

You can also set up submenus, which act as pages within your website. To make it easier to navigate, try not to repeat URLs every time you want to go to another page.

The best way to do this is by using names instead of IDs, such as TopCat1, BottomCat2, etc. Then you can define parent/child relationships, like ParentMenu>ChildMenu. This makes your site's structure more evident and recognizable.

Have easy navigation

The biggest reason people don’t shop online is because they are unsure of how to navigate the internet, let alone go through all the steps needed to make a purchase. You want someone who doesn’t know how to buy anything to easily be able to do so.

Most likely, you or your team already has everything set up and ready to go – but just in case you need help, there are some basic things that you can do.

Start by creating a website if you haven’t already created one. Your website should include a list of products you have prepared for sale. You will also need to have an order form that allows customers to input their requirements for buying your product.

You will then need to get listed in search engines, such as google +, bing, or yahoo, to reach an audience. When asking others to check out your site, keep in mind it’s called social media for a reason.

Social media lets other people promote what you’re doing and helps them find others with which they can share information. Use Twitter and Facebook, for example, to distribute news about new items and try using Instagram for visual content.

Google+ is another option; Google provides a variety of tools to grow your business here. Many companies use Google Apps, like Docs and Spreadsheets, to hold and store data; log into YouTube to connect with audiences; use Gmail to communicate with friends and customers; call and video chat via Hangouts; take bus routes to see where you can visit; and pay bills online.

Whole Foods Market is our partner company helping us create experiences around the topics we cover in-depth on the blog. They provide thousands of products from which to choose, along with detailed instructions on how to prepare them.

Offer a coupon code

The most common way to attract customers is by giving them something they want for nothing. This works even if you are talking about products as simple as shampoo or toothpaste.

People will appreciate being given a chance to get a product for free but people can be pretty mean. They will quickly grow tired of your ‘free’ offer whether it is truely free or not.

The best way to use this technique is to give people what they need without making them pay. For example, users may have high expectations of a new smartphone app but maybe they don’t know how to write a letter.

You can help them build confidence by letting them try some easy tasks like uploading a photo message or creating an email. This will show that your audience can do anything they put their minds to.

It also helps when you say which task takes more time (such as designing the layout) and let them do it before asking for money. People are much less likely to ask questions once they understand the value of what you are offering.

About The Author

Juice Staff Writer
Juice is a web app that harnesses the power of AI to generate awesome SEO-friendly content right on your website or e-commerce store. This powerful yet simple tool that enables you to easily and quickly generate content focused on your niche topic.
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