What Is Ecommerce Retail

Definition of ecommerce

What is retail? Well, that depends on your perspective.

If you’re already working in the industry, then maybe this article isn’t for you.

If you are looking to get into the industry, then read on!

Personally, I view ecommerce as anything done over the internet. But why it’s called “e”? Because it’s electronic?


Because it has digital downloads.

Put differently, ecommerce is online shopping with no checkout line or payment booth.

Also read about how to build an online store from scratch.

History of online shopping

It was only a matter of time before e-commerce hit retail. Today, we easily access information via our smartphones and have social media accounts to keep in touch with friends. More and more people are turning to the internet as a resource for buying products and services.

In fact, according to an article from Inc., online sales increased by 21% in 2014, putting it at third place behind Amazon and eBay.

However, it is still difficult to predict whether an Internet shopper will eventually become a regular customer. One study found that only four percent of those who browse online actually make a purchase.

Another difficulty is that websites take up so much space on the screen. With all the pictures and text, customers may feel like they’re browsing one big obstacle.

Furthermore, says Time magazine, most consumers start with the idea of shopping online but end up going to a store instead. In their words, “online shopping can’t compete with touching and feeling something right away.”

Still, many experts believe that someone should consider going into a store only if the product features and instruction sheet are both very simple. Otherwise, you risk taking longer than necessary to find the product online or wait in line at the store.

How to start an internet business

How to start an internet business

If you are looking for a way to test run your e-business, then this is it. You want to get some experience running an online business before investing money in inventory and stock.

There are many benefits to operating through a platform like Amazon; you can use their website and social media tools to connect with customers.

You will also have access to funding options via them as well as other services that help support your cause.

Consider going independent and setting up a web site by yourself if you don’t want to invest in software or software design. There are lots of free web hosting sites out there.

However, keep in mind these are not reliable platforms to host your software product. Dependability is key to success in the online realm.

Traditional commerce means customers come into your business building, shopping bags and wallets ready to spend cash. In ecommerce, consumers go online and find things they would like to buy.

They click on a link and it takes them to a page where they choose how much they want to pay for something. Then they either click on a button to complete the purchase or they scroll down to see more items.

Some people may be hesitant to give information about themselves outside a normal “hello” zone. But you should know who you are dealing with before asking any questions.

Different types of ecommerce

Different types of ecommerce

There are different ways to sell products online. You can be active in one or more of the following categories :


These include retail, industry, wholesale, drop shipping, etc. And you can take advantage of certain opportunities depending on your preferences and skills.

For example, if you’re willing to work long hours, have excellent communication skills, and like working with people, becoming an owner-operator is a great opportunity for growth and success.

If you want to keep control over your workload, instead of going through an employer, setting up your own business is the route that will give it to you.

Profits will be higher because you will get to choose what projects you pursue and who you deal with, but also can be lower since you won’t have as much money being taken out.

And if you’re looking for a low-stress lifestyle, this isn’t the place for you.

Personalized service

Personalized service

Online retailers depend upon personalized services to draw in customers and keep them returning for more purchases. With personalization, you can enhance your sales pitch by offering special deals that no one else has access to.

These specials are easily tracked through apps like Google Tag Manager or Facebook Ads Targeting Tools. Plus, you can segment people according to what category they fall into (by age, gender, interest, location, etc.) so you can tailor your message depending on who you think you’ll get most value from.

It also helps if you have an online storefront; clients want to know where they can purchase your product, and helping them find that is important. You will need to make it easy for customers to buy your products, as well as providing helpful instructions.

Consider using price grids along with pictures of each item set to indicate their cost. Making money off of ads placed along the side of your page may help you gain some revenue, but be careful not to rely too much on ads. It’s hard to create quality advertisements when you don’t have a big budget.

If you only use ads to promote your product listings, visitors will likely ignore your advertising efforts. Be creative and innovative when it comes to promoting your products. Try plugging your business here and there instead of just throwing out ad words.

To attract users, provide incentives to visit your site. If you have a new product line then tell others about it via newsletters, social media, blogs, and other forms of communication.

Let your followers and fans know how you can improve their experience once you have established yourself as a reliable source of information. Users come to expect specific types of content from you, and they hope you always offer what you promise.

Be generous with your advice, even if you aren’t free to give it. People trust your judgment, and why wouldn’t they? You spent years building a reputation as an expert. Use that knowledge to help those looking for solutions.

Web stores

Web stores

An e-store (also called online store or internet shop) is a whole range of products from various companies shown in one place for customers to choose from. Most often, a company will use their website to offer these products for sale.

Some people prefer to call this “online shopping” but it is actually more than that – there are many other options where you can do business without going to an actual brick and mortar store. You can work with sellers via Internet trading platforms, such as eBay. Or you can buy straight through websites owned by manufacturers and distributors, who then provide product information and ordering systems.

What makes these places different is how they handle customer service. For example, you may receive rapid response from the seller if you have a question about the item you bought. Or you may find that the seller offers live help over the phone or email.

These are all ways to build customer trust, and keep them coming back. The truth is that most buyers using online shops have been warned at some point not to be too trusting. Due to past experiences, people are cautious about giving out personal details when buying something.

However, building confidence takes time. People want to feel secure doing business with you, so give them a chance to get to know you and your brand before they start handing over money.

On the other hand, purchasing items online provides instant gratification. There are no delays like those encountered when paying through a bank account.

Also, payment is easy and usually done immediately. With every click of a button, the goods go up for sale again.

About The Author

Juice Staff Writer
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