Original content refers to the most important part of your work when it comes to developing a niche for yourself as a writer. No one will pay much attention to what you write if they don’t understand that it is you.
Your main goal should be to make it easy for people to identify you and your writing by providing original, quality content. Your content should serve to define you and your expertise as an author.
Of course, you want readers to love your writing, but more than that, you want them to share their thoughts about how awesome you are.
You can do several things to see if your content is being shared. The first thing to do is check out the number of times that each version of a page has been viewed.
If someone shares your content frequently, there’s a good chance that they like it too. Share this test with all your friends so you can find out whether or not your content is going viral.
Another way to look at it is this – is anyone sharing anything from me? If yes, then my content must be brilliant, right? It’s another measure of your own success just how many people want to spread your ideas around.
Content marketing works because it informs and educates the reader using various sources. Everyone needs information and education these days.
While there is no one definition of quality, it’s easy to get started. You will want your content marketing efforts to show readers that you care about what you are saying and that you have valuable things to say.
Your work should never feel like a job. There's no need to tell you how to act from an emotional level, or that staying focused is key to success.
But let’s talk about ways you can make sure your content gets read and understood.
It starts with making yourself more interesting than you think you have to be. Now, doesn’t that sound good? It makes sense, right? After all, if you could do that, you’d be doing something better.
You must know much more than anyone else who wants to learn more about you.
Content must always serve a purpose and teach someone something.
Now, let’s talk about why it’s so important to have relationships with your audiences. You need to understand that you are building trust through all of your other efforts.
If you don’t care about or listen to your fans or customers, then how can you expect them to buy from you or continue to use your services? Relationships are built on mutual respect and honesty.
You will not develop a relationship with someone if they do not feel that they can trust you. If you treat people like objects instead of individuals, they will eventually walk away.
It is too easy to fall back into behavior where you are only thinking about yourself. People watch television shows and read news articles that focus on personal success stories versus information on social issues.
They want to believe that something great will happen to them now that they take action. News organizations earn their credibility through what they write about society. Can you produce content that relates to a person’s life experience and matters to them?
Facebook, Twitter, Google+, Instagram, Snapchat, and YouTube are popular choices for social media platforms. Many businesses use these networks to connect with their customers and share content.
You can find connected words by clicking on the update status of your online profile page or taking out any social media apps you have.
People also love pictures and videos, so make use of them! Upload photos that relate to your business’s topic or theme; people like reading about it.
If you create visual content, such as flyers, brochures, posters, or ads, include a link to more information about your product. People who visit your website may want to buy what you sell, so giving them easy access to resources is helpful.
Stories, posts, images, gifs – all of these are forms of branded content. All too often, companies that do content marketing leave out the important component of branding.
Brand awareness is crucial to success with content marketing. Without it, you’re just spreading messages about your products or services through advertising. You need to also include features such as logos, eye-catching headlines, and prominent call-to-actions.
Content marketers take note! This is how ads have always worked. Consumers only hear advertisements when they choose to listen/watch an ad (i.e., listening while watching TV).
Branded content promotes product brands by giving them exposure, attention, and emotional appeal. The goal is to make consumers more aware of a brand and what it has to offer.
When creating content for a business, look at other types of businesses in your field and see if there is any common ground between their customer base and theirs. Then target those customers and sell your goods and services to them.
People don’t like to be taken advantage of, so provide them with content that proves what you are trying to sell them. Include statistics and data, but also include links to other sites.
People will want to read the case study alone – it gives them time to think about your offer and makes they feel more confident about buying from you.
You can find these resources by doing a web search, or using software that helps you write a good introductory paragraph (like wordpress). At the very least, try to use bullets and short sentences.
Put yourself in someone else's shoes before you start writing. If you were reading this blog post, would you want long paragraphs?
Also, never assume people know anything about you or your business. Be honest and tell people how you came across your content marketing materials.