Writing good content is not enough to make it successful. You also need to choose your words very carefully to ensure that they convey your message clearly, attract their audience and get them to take action.
There are several different writing styles you can use to persuade someone to take action.
But before we talk about how to write persuasive sentences, paragraphs, or pages, let’s look at three common mistakes people making when it comes to writing.
These errors have been getting people into trouble for years, so if you know anyone who makes any of these errors, show them this article.
The first mistake people frequently make is that they assume everyone else knows what they want them to know. Some call this the “everyone-else-is-going-to-read-this-so-you-should-too” error.
What it boils down to is that you should think like everyone else. But then again, why would you think that someone reading your document thinks the same thing as you do? Or that they agree with you?
You should put yourself in their shoes and ask yourself whether you would understand everything they read given the context and purpose. If you’re unsure, try looking up a word or phrase to see how other authors interpret it.
Customers don’t buy products because of advertising; they buy them because they need them. So how do you sell someone? You focus on the product itself by creating compelling copy that explains why this is the best product for their needs.
You can write sales letters, but it’s harder work than writing an advertisement direct to consumer. With advertisements, there’s a company talking about its products and services, while the role of writer is to help them reach potential customers.
When companies talk directly to consumers, they have YouTube videos and ads serving visitors directly. For example, whenever you search Google, Twitter or Facebook, you are sent over to show adverts as soon as you click onto their results page.
Writing quality articles takes time, but isn’t hard if you know where to find good topics. There are lots of free resources for article writing tips, like wikihow and how-to blogs. There are also certain words you should avoid when blogging.
The first thing people look for in a blog is freshness—whether the blog has been updated recently or not. If you want readers to take you seriously and trust what you say, then you have to submit yourself to the same level of scrutiny.
Don’t fake it – be honest with yourself and others. This will always go better anyway.
When writing landing page copy, think about the goal of your visitors.
If your aim is to sign up for a newsletter, that’s one thing. If you want to buy something, there are many other good reasons.
Your job as writer is to provide those reasons in plain language through engaging content.
You can start with some basic ideas :
Reveal a solution to a problem (this could be “get rid of junk mail” or “learn how to make phone calls”).
Provide inspiration or motivation to action (“grab life by the balls” or “be bold”).
Ask questions (“how much money is too much money?”).
A lot of new bloggers start out with great ideas, but they fail to put their message across in one sentence. This is why you often read blogs that are full of grammar errors and sentences without proper structure.
You need to make it easy for your readers to take action and find what you’re talking about. Yours can be simple “click here” or you can use graphics and words to elaborate on what someone might do when they hit a random button.
The goal is to get people to engage with your content so they will return again and again. With that said, have several ways to get into contact with you including an email address, social media profiles, and a phone number.
Your calling to action needs to be specific yet broad at the same time. For example, say you want viewers to comment on your blog posts. You would probably write something like this:
``[title] Create a website [step].
``[substeps] It's hard to remember all these steps if you haven't created a website or even a single page before. Also, most web hosts will charge you extra for taking up space on their servers.
There are many free web hosting services, which offer limited storage and memory space. Read how to choose a web host that best suits your needs.
``[title] Find tools to create pages, upload files, and manage templates.'' (clip art, text editors
This is called straightforward copywriting. Simple language makes for easy reading and less of a hassle than anything else.
It’s also easier to write since you don’t have to explain everything from beginning to end. With straightforward copywritten directly into your website, people will be able to read it without having to click on any links.
The trick to good written direct copywriting is to shorten all of the important info in the text, put the reader right in the middle of what matters most about your product or service. You can do that with questions like “how does what this page says matter?” Or better yet, just state the obvious – then try selling them on why that matters.
There are two types of headlines we use more often in our online marketing business, but they both serve the same purpose.
When you write copy for landing pages, blogs, or websites in general, there’s no need to pack all of your message with one massive load of words. The goal is to get straight to the point without anyone having difficulty reading your page.
According to research, people prefer the left side of a webpage as it was easier to read when they were scrolling.
Also, a study revealed that right-handed people tend to focus more on boldface and italicized text, whereas left-handed readers favor text that is larger sized.
Therefore, take care to use these two styles consistently throughout your document. Heading 1 uses h1 while heading 2 uses h2. So if you are going to insert a picture, place the title (h1) beneath the photo rather than above it.
Headings allow you to make your content more readable. As its name suggests, a header can be interpreted as an “element” of information in a document, such as the title of a page or article.
By using headings, you have a way to get attention without going over people’s hands with bullets and text. Everyone has hand sizes that vary from person to person, so adjusting your message to fit within the space provided is very important.
Heading level scales what you write down against. For instance, if you are writing something for someone who you think might have a middle grade reading level, but they actually have a junior high reading level, use a heading level scale to help you determine which heading would best match their skill set.
You can also find heading levels online. There are many websites that offer solutions for matching heading numbers to them, giving you access to a variety of fonts with different styles.
For instance, if you are working with a company that provides digital media, finding a website full of customers is not enough. You can search LinkedIn for business professionals, do an internet search using keywords like “business professional” and see what pops up.
Getting feedback is better than no feedback at all, because you can take action based on it.
On an informational landing page, you want to provide useful content without forcing your reader to scroll more than necessary. You also need to consider how easy it is for your user to find all of the relevant information within the one document.
There are two critical things you should focus on when writing usability issues on a landing page: internal linking and consistency.
Internal linking involves selecting keywords in the written text and ensuring that they lead to other areas of the site easily. For example, if the keyword is food, then there should be a link leading to a recipe for food immediately.
Consistency is important because users will expect certain elements (such as font style or layout) throughout a given piece of content. If these expectations don't get met, the content may feel frustrating or confusing.
For instance, if the title of a section begins with bold letters and the subheading starts with a 1-2-3 rule, then the transition from the title to the subheading might not happen until the last word of the sentence. Users may not realize that there is no connection between the title and the subheading.
Lastly, make sure that any links go straight to the page's destination. That way, visitors do not have to click anywhere else to arrive at the desired spot.
Search engine optimization (SEO) is a relatively easy process that requires some time and effort to implement, but doesn’t require much technical knowledge. You need to know how to use a browser, open an internet page, and work with HTML code, which is not very difficult.
Once you understand the basics of HTML coding, it’s easier to learn how to create a custom web design using programming languages such as PHP or ASP. Once you have experience working with these codes, you can start learning more advanced concepts like SEO.
You also should be able to easily find templates you can use and free web designs. It takes a lot less time to create a template than to build from scratch, so there’s no reason not to.