What Is Long Form Copywriting

Definition of long form writing

While most people understand that what you write is more important than how it’s written, or using bold words, some still don’t get the importance of great prose. You may have read articles before where several lines of text were almost rhyming phrases to make the text less formal.

These writers used short forms like “ya” and “yuh” instead of “you”. They thought that by doing this they could reach an audience who wouldn’t use standard grammar.

For example, in the first line, the word ‘you’ was changed to ‘uw’, then from ‘uw’ to ‘ue’, and finally to ‘us’. These grammatical changes are common throughout our language, and shift places each year.

The longer you write, the more errors you'll find (admittedly, there are many times when people don’t care about grammar). But finding these errors helps you see things differently, help others, and learn something new.

When reading other people’s writings, both old and new, notice two things that often misshapenly resemble English syntax. The first is emotion-words, descriptions that try to convince us to feel something at the reader/viewer level.

The second is attachment-words, descriptions that try to convince us to believe something through words.

Short term vs. long term writing

There is a wide variety of ways to write for people who have short terms needs (e.g., hiring writers, marketing managers or advertising reps), versus how you can work with someone who wants to hire you over time to be part of their team.

The first difference is that when you’re working with people who want you to do business for them, they are willing to pay for what you offer.

In fact, there’s an entire industry built around helping people start businesses. It’s called “How To Live On Minimum Wage.”

There are lots of things your potential clients can buy from other people, but very little money you can put up for investment to start a business. At most, you could rent some space and help out few people who are looking to get started.

The truth is there are hundreds of thousands of people who would love to have a writer in their lives, and maybe only a handful of those people are going to invest in having you.

So how does this connect back to the original question about copywriting?

It connects back to the question by showing that there are good reasons to hire a professional copywriter.

If you are looking to make a career transition into more of a professional role, don’t assume that you know everything there is to know about writing. Writing is a process that requires expertise and skills you may not have already.

Writing styles to develop successful long form content

There are many writing styles that you can use in your content, but only one is required.

That’s right! Not one, not two, but three different ways to write style will help differentiate yourself from other writers and make it easier for users to read what you write.

These different writing styles all have different names and each has strengths and weaknesses. You may be familiar with some of these names, while others may need a little explaining.

Here we’ll talk about common writing styles (like essay writing) along with alternative names and explanations how they work. Then we’ll discuss my favorite way to write effective headlines.

I call this technique “inverted storytelling” because it turns the story inside out. Instead of telling the reader what happens, you tell him or her what doesn’t happen, then turn the tale around side up.

This method works very well for helping readers understand stories, as it eliminates words, makes things simpler, and focuses the reader on the message instead of the mechanics of the narrative.

Create an invitation letter

If you are starting with a blank slate, then it is best to do just that using an invitee list as inspiration. You can use hard-copy methods, such as asking people if they would like to receive an informal email let them know you are writing a paper, or making copies of past invoices for previous clients.

Keep note taking during this stage so you have an idea what type of content people will be giving you. People may want to write about your topic list, subjects in your niche, things you mention in your business profile, etc.

It’s also wise to consider how you plan to send the letter. Will their mail carrier read it? How will they respond? These are important questions to ask yourself because words are power. The closer you get to the recipient, the more powerful they will believe you are.

Also, think about which language you will use. For simplicity, I recommend you use formal language; however, you can take any standard format (such as intro/body/closure) and apply it to letters.

Letters should clearly indicate why the reader should perform a certain action by a given deadline. Hold themselves accountable by providing evidence that they tried to follow through.

That way they won’t feel like they are being bullied by you into doing something.

Write an outline for a blog post based on the following topic

Why People Should Work With A Blog

Bullet point: Understand why people read blogs

Paragraph: It is not only about delivering content. There’s a reason people turn to online publications instead of reading a regular newsletter or, heck, reading a book!

Blogs are interactive. They allow readers to choose what they want to see and hear about. Editors can create a personalized experience that takes into account their reader’s preferences and habits.

They feature bloggers who write with passion and expertise on different topics, as well as big names. These personalities then connect with your audience and make them feel more like friends and connections.

You also have the option of advertising subscriptions and giveaways through your website. This creates a level of credibility and transparency, making it easy for visitors to understand where they came from and how much they care about their interests.

Given all these benefits, you may be wondering how to best utilize blogging in your marketing campaign. Here are some great examples :

Ask your friends how they would like to be reached

We all have “friends”, those are people we hang out with or feel comfortable around.

But what if you made a goal to befriend every single one of your peers? It might seem impossible, but there are definitely ways to do it.

Start by meeting everyone face to face. If you’re not sure how to begin conversations with people that can be difficult for you, try going into the situation relaxed and being yourself.

Once you get past your first introduction, start talking about things that matter to you and your needs. This creates open conversation opportunities where you can ask questions and find something in common.

By bringing up topics that you has interests in and is able to talk about, you will have learned something new about this person. And your friend should appreciate that you showed them that you cared enough to learn more about them.

It takes a lot of work to build trust again after years of living a sheltered life. But once you do, people will start opening up to you and trusting you more.

If you make a conscious effort to get to know others better, you won't have any problems making friends.

Keep these tips in mind

There are many ways to write effective long form copy, but there are several themes or strategies that you can use to strengthen any writing.

Keep your sentences short--no longer than necessary--to avoid dragging out the reader’s focus so they stop reading.

Try repeating phrases such as “ more powerful,” “ stronger,” and “ better yet” to help bring attention back to the text for additional stretches.

Another strategy is to vary the length of your paragraphs. don’t make the problem even worse by having large chunks of words break up into sentences.

This disrupts the flow of the text and may even cause the reader to skip over some passages.

Instead, change sentence structures with hooks to draw the readership in and keep them coming back for more.

You want people who read your content to stick around until something gets through to them.

By using changes in syntax, ideas, and transitions, you’ll pull readers in and encourage them to read further.

These will entice readers to spend time inside of your prose.

Do you want your company to go bankrupt?

Short copy has rules. It must have specific calls-to-action (CTAs), promote a product or service, and be designed to sell something.

That’s what short copy is – CTAs in an ad with enough information for the viewer to understand where to find more information about the topic being discussed.

Long form copy does exactly that, but across multiple pages. Instead of one ad featuring several paragraphs each containing a CTA, companies can write a longer sales letter involving several products and their features.

Advertising agencies may create long form copies through teamwork describing how customers could save money by doing things such as purchasing single supplies instead of paying extra for shipping.

You do not need to use a marketing firm

Even though long form copy is difficult, it can be very effective when done right. A good short line of code can make people’s lives easier or better yet, transform your customer’s experience into something amazing.

However, most indie marketers don’t have that level of skill and expertise, so they hire firms for all their writing needs.

Why? Because they understand the importance of professional writers who can create great content and collaborate with developers to determine which keywords are going to drive traffic to blogs and websites.

Google adwords helped you write an article searching for “keyword analysis tools” will help you find relevant keyword search topics. Google has published numerous articles about how to do this.

About The Author

Juice Staff Writer
Juice is a web app that harnesses the power of AI to generate awesome SEO-friendly content right on your website or e-commerce store. This powerful yet simple tool that enables you to easily and quickly generate content focused on your niche topic.
Juice Beta is ending July 1st! Subscribe before end of month to lock in Juice Plus for 50% off!
$49 $25
Sign up now
Juice Beta is ending soon! Subscribe now to lock in Juice Plus for $49 $25
Sign up now