What Is Marketplace In Ecommerce

Introduction to marketplace stores

Introduction to marketplace stores

A marketplace store is similar to any other ecommerce website. You can place an advert, set your price, choose products and ship them to your customers.

The difference between these individual sellers and traditional businesses is that they are connected through an online community or forum. This allows for peer-to-peer marketing and communication with no middle man.

By having a network of people who are willing to sell their product at lower prices, you can cut costs and earn profit by offering a lesser quality item at a higher price.

This attracts buyers who prefer this less expensive option over the original brand name one. It also helps you build relationships with these peers, and when others need items sold, you send them to your list of potential buyers.

These markets operate around the clock and have many possible purchases for shoppers. Some even offer live help via chat box or email address.

Some may ask why someone wouldn’t just buy directly from a manufacturer? There are several reasons. First, it is not always feasible to do so. Second, manufacturers often charge extra for delivery and waiting time, as well as shipping fees.

For certain types of consumers, there are few choices available. Finally, some individuals don’t want the hassle of working with a company.

Understanding the basics of marketplaces

Understanding the basics of marketplaces

Marketplaces allow retailers to connect with consumers, as well as other vendors/sellers, in an online environment. These individuals or companies are referred to as sellers.

Marketplaces usually provide basic marketing tools such as advertising, search engine optimization, listing management, and sales tracking. Additionally, most have credit card processing services provided by a third party merchant provider.

A marketplace is defined as an online version of a trading floor where traders (consumers and businesses) can trade together instead of going through auctions.

Sellers list their products for sale at their own price then when another seller lists that product for auction, the highest bidder wins the bid and pays the listed price for the product.

Traders from all over the world compete against each other to sell goods using the internet which has made trading much easier and organized.

Calculating your starting profit level

Calculating your starting profit level

There are several ways to calculate your starting profit level, including taking the amount of money you made or paid for products you already have sold and applying a mark-up to get to the price of new items you’re selling.

If you want to be able to track your earnings without investing in any tools, there are free ways to do that with Google Sheets. In our example we will use $25 for now until you establish your baseline.

You can also adjust this number according to how much you make per month. For example, if you make a lot more at one place than another, you could probably increase your monthly spending to account for it.

Make plans to build a customer base

Make plans to build a customer base

After you’ve created your product list, website, and all-around ecommerce facelift, it is time to start building customers.

You can promote your products through advertising, affiliate programs, trade shows, word of mouth, or handmade items.

Whatever method you choose for generating traffic, make sure that you have a plan in place to grow your business gradually so that you do not overwhelm your existing users nor your new visitors.

It is very common to increase sales by having higher demand at first with no intention of keeping up with the level of demand.

Don’t think that just because you sell something does not mean people want it. People need to know about your product, understand how it works, and feel like it is worth buying.

Choose the right product lines

There are many different types of products that you can offer to your customers. Of course, we all like to use brands we trust, but brand loyalty is not the only factor for success. If you have a great product that people want, they will come to buy it.

The way to find out if people want your product is to sell it to them. How? By offering a free trial period. A lot of people start off by buying a week or two’s supply of a product. They try the product and then end up purchasing more. This is also called sneak sampling.

For example, go into a store and ask the cashier whether they do samples. Then grab a few bottles of water. They may have snacks too. Sell one bottle of water and see how much you can get for free.

You can also invest in giving tutorials. People are willing to pay money for lessons, especially when you include tips along with them. Find ways to attract customers and make them feel comfortable trying new things.

Consider creating a website

Consider creating a website

There are many ways to sell your products, but if you want to maximize the amount of customers who will buy from you, the best way is by having a digital platform they can access at any time. You need to put up a quality web site that explains what you offer and how to use it, with links to more information.

This takes effort and money, but you get what you pay for. Free platforms take away all the hard work because they’re easy to use and may have features that paying for one doesn’t.

The two most common free platforms are WordPress and Google Suite. This article assumes you’re going to build your e-business using wordpress.

There are hundreds of popular plugins that add extra functionality to your site (some free, some paid). Browse them and see what you like and don’t like about each one.

You also should consider getting professional help to run an online business. A lot of work goes into building a good brand and keeping it fresh and relevant.

It pays off long term to have experts handle your social media pages and website. Things go wrong sometimes, and being able to reach out to someone and have them fix it quickly is very important.

Decide what you want to sell

Decide what you want to sell

There are many different ways that you can use to build a market for your products. One of the most popular is through the traditional way of selling goods – through an online store, often called ecommerce.

But there’s more to it than that! You also have website plugins and other software that can help you streamline the process of buying things.

You can put up a sales table so people can browse your inventory without having to search for it. Or you can socialize new sellers who need help selling their products.

These are all great ways to connect buyers with items they want to buy. And since these are digital versions of shopping carts, no one has to worry about paying for anything else except their order.

Get license and register with tax agency


Depending upon your jurisdiction, you may or may not need to get a business license. In some countries, such as the United States, it is illegal to sell products without a valid license.

Some types of licenses are only required for specific businesses. For example, manufacturers must have a licensing agreement registered in their name.

Other licenses, like those that allow sales, publishing, marketing, or advertising, can be registered by any business operating within the territory of the license’s laws.

Contact your relevant authority to see if the requirements and restrictions for obtaining a license vary from country to country.

Write your marketing plan

Write your marketing plan

It’s impossible to grow as a business if you don’t have a plan. You should expect to put out all kinds of fire for people, brands, products, and services that are outside of yours.

Creating a plan is hard work, but it will pay off when others see how committed you are to growing yourself. Here are some steps to take when creating a plan.

Step 1) Identify why you want to grow your e-business. Are you looking to diversify? Or do you need additional income source?

Don’t forget to identify what areas in your industry you could possibly expand into. For example, maybe you envision opening another store or selling your product online.

These are things you must know before you begin.

Step 2) Come up with an accurate estimate of the costs associated with expanding into these area(s). Costs can include purchase price, advertising, equipment, staffing, etc.

Add them together using a personal accounting system to determine the total cost. Then create a budget going forward, which will tell you whether or not you can afford to expand into this area.

If you already have a cash management system, make sure you add both types of spending (cash buying versus investing) into one fund. This helps ensure you have enough money to invest and learn about the benefits of investing.

About The Author

Juice Staff Writer
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