People who purchase organic products usually make their choice for lifestyle reasons, such as wanting to avoid pesticides. They may also be interested in having more natural foods in their diet, which is becoming increasingly popular among health-conscious people. If this describes you or someone you know, they may be potential customers for your business.
Your first step is to understand your audience’s needs and wants. Are they looking for quality content? For technical help? Find out what they want from you and your website so that you can provide it.
You can use Google Search Engine Keywords to find common keywords related to your product line. Use these words when planning your advertising efforts.
Google Trends will show you how many people are searching for terms relating to your business. You can view trends online.
It is easier to increase traffic if you have a proven brand and track record, but even new businesses can use search engine marketing to get ranked higher in google searches.
Search engines prefer original content with thorough descriptions and links back to the seller’s site. Try not to resort to spammy sales pitches.
Put yourself in your customer’s shoes. How would you like to shop for a shampoo or toothpaste? Would you feel comfortable making a purchasing decision on something you had only researched?
If you are running a small business, you might consider selling through an auction style forum rather than using a traditional shopping button. Customers can often directly contact the seller once they have won a bid.
There are many online markets that offer opportunities to sell products for small fees. These include YouTube, Udemy, PatPower, and Textbroker.
Many people start their careers as sellers on these platforms. They may not be large enough to call themselves businesses yet, but it is easy to set up an account and get started.
You can use Facebook groups or you can go directly to the platform to create an account.
Some of the more popular marketplaces include Etsy, eBay, Amazon, Rakuten, and PayPal.
People also buy from smaller vendors who have just one page on each of the major marketplaces such as Free People, Now This, and 101 Ways To Live Simply.
These vendors pay commissions to agents (manufacturers) who find them. The commissions vary widely, from $19 to over $70 per referral.
The vendor does not necessarily have to work for a broker/agent anymore.
Most online marketers know that one of the best ways to attract organic traffic is by creating helpful, informative videos.
People are becoming more and more comfortable with using their phones to access information.
They want to be able to get useful info without having to read through pages of instructions.
Producing simple short videos explaining how to use your products helps people who may not feel very familiar with computers or video production.
It also creates an environment where visitors can ask questions. People don’t have to worry as much about being heard or seen when they are in public.
The self-confidence they build up goes a long way towards helping them become successful users of your website.
Since smartphone cameras are so good these days, you should make use of them. But do not expect people to understand what you are trying to say if you speak fast while filming!
Put yourself in someone else’s shoes before asking them to watch a video. Would you find it easy to follow what I am saying? Are my recordings helpful to you?
When you use simple, attractive language in your copy, buyers are more likely to understand what you say. You can be sure they will try your product if it is good quality or has great value.
Your job is to write clearly and simply but not too simplistically. For example, don’t use ‘how to win people over’ as a tag line; most people won’t buy without a reason.
If you want viewers to click on your direct traffic source, also make it easy for them to do so. Put all your links in one place and put some eye-catching text above the link to encourage people to click.
Try using data wherever possible. For example, replace this sentence ‘ see our cost breakdown here’ with ‘see how we charge by fee here’.
This way, the reader does not have to search for the information and feel like it is being hidden from them. Simple tweaks like these will help your direct traffic increase.
There are many “quick fixes” that will get you online, but that doesn’t mean they work. You need to understand how quick leads turn into customers, which takes time.
That is why there is no such thing as overnight success. Unless you have the hand of an expert, you don’t know what needs to be done to achieve success.
You can see images of people with their hands around their phones checking Facebook pages, Instagram posts, Twitter tweets, and other sources of social media traffic.
And you can see videos of students who are speaking at events about how to become a successful salesperson or how to gain access to information about companies new tools and strategies.
There is also news coverage about how to succeed in business today. All of this comes under the banner of getting more exposure for your brand or product.
But let’s look at some actual data shall we?
According to Harvard Business School, self-promotion is not welcome behavior when it comes to achieving success. Let me explain.
If you want to build trust, lead by example and help others. It works both ways; helping them builds confidence in you and your company.
Follow up after conversations and meetings to make sure they had a good experience. People feel better if they understand that someone was thinking about them.
Referrals are one way to increase traffic to your website, but even before you have people over from the outside world, most consumers start with exploring yourself and your company.
Organic direct means anything that gets traffic through organic (natural, nothing to do with advertising) methods.
People are much more likely to buy products that have been talked about in public before they will try them, and online discussion forums are great places to advertise and promote your brand.
But don’t think that you need to be an internet star to get people to talk about your product.
Anyone can become a topic of conversation and gain popularity. Just make sure what you share relates to your product or service, and leave comments and posts that match up with it.
This way when someone wants to discuss your product, they’ll find something relevant for them to say. It also gives you an opportunity to build trust with potential customers.
They’ll know there’s a reason why you want to sell their product, and that it’s not just because you’re trying to boost your ratings.
The most successful comment threads start with a question and end with a sale. Of course, this depends on how good you are at engaging users in the thread, but if you can do that, then others will too.
There are two types of back links that are important for growing your website’s online presence – internal links (also known as backlinks) and external links (also called backroads).
Internal links connect to pages on your own webiste, while external links lead to other websites. Both types of links can help users navigate through your content more efficiently, which is why they are important assets in building good organic traffic.
These links rely on other websites linking to you instead of directing people directly to your page. That way, others will talk about you and link to you. To create an impression that you are a trustworthy person who publishes high-quality information, your website should be well built with easy access to all its articles.
In addition to being organized and responsive, let others know that you are seeking their input before publishing a new article or topic. This demonstrates that you are open to their ideas and them trying to understand what you want from your website.
Your website needs to be easy to navigate. You want people to find what they are looking for easily, without too much scrolling. According to Google, longer pages (more than 20 seconds) decrease engagement and interaction rates.
Make it easy for users to understand the purpose of the page. Add a header or button that says “What is organic direct traffic?”, along with an explanation about the process.
If visitors don’t know what organic direct traffic is, how can they possibly buy into it? Nobody wants to purchase something without understanding why it’s in their interest!
You should also have some variety to the landing page. People love going back to places where they were before, so make sure you have different tabs or links to keep them engaged.
Here are some things you can include:
Blogging tools such as resource boxes, action guides, worksheets, etc. Make this part of your online offer, not any extra banner ads. This way, people will spend less time scanning your site and more time reading what you write.
Put yourself in someone’s shoes first. How do I get there? Which link should I take? Are all of these blogs talking about the same thing?
There’s an answer to every question. If you ask questions and provide answers, people will trust you more and visit your site more often.
Organic marketing is about being social and asking people who care about your topic what they need and then providing it. We live in a connected world and getting isolated messages out isn’t effective anymore.
People expect to connect with businesses through multiple channels and learn about products and offerings through content creation and promotion on social media sites.
It takes work, but it’s worth it.
Another way to enhance your website is by having videos created for it. Not only do videos take up less space than text, but they are also easier to read. You can add a video at any page of your site to draw readers in.
They like listening to them more than reading texts or articles. In one study, 88% of respondents stated that they prefer watching a movie while doing their daily activities.
Only 24% said they preferred reading a book. Videos increase engagement on your pages. This was true even if you didn’t have a pre-set goal being engaging.
People want to be engaged and enjoy visual content. If you put together good visuals (videos), people will come back again and again to see more.
Here are some ways videos can help you with organic traffic :
Show how to do something
Give information that helps people make better decisions
Make customers feel better about themselves
Video reviews work well here. Many apps and products suggest 5-star ratings and big words to try to lure people in.
But ratings alone don’t tell the whole story. People may still use those stars to get higher rankings in search engines.
However, reviews that go beyond numbers give visitors other data to help them make a decision.