Search engine optimization is a very important concept in today's digital age. People and businesses have shifted to spend more of their time and energy online. Naturally, they'd like to reach more people.
And to reach more people, they need to rank on search engines where people will actually be looking for their content or ones that are related. That's what SEO is about in a nutshell. In this post, we have insider tips from Brian Dean of Backlinko and what he has to say about SEO.
Backlinks refers to the number of websites that link to yours, either by name or through web addresses like “/about us” or even via articles that reference your site.
The more sites that refer to you using your domain name, the higher your ranking in search results will be.
Search engines select keywords from links, with the most popular ones being your webpage title and meta description.
Once you have created backlinks to your website, it is important to keep loading them with valuable content. People want what they can’t get, which is why fluffing your links will only go so far.
Launching new websites or products? Then don’t forget to link to them from your site if you think they’ll help their search engine ranking.
Content is key, but for some sites, additional assets (such as samples/videos etc.) may also help increase rankings.
However, do not overdo it. People hate overdone stuff. Keep providing quality content including videos, blogs, and other features of your site/blog.
Google loves quality content, in fact, it's one of the primary ways it finds Brian's website among all the others.
There’s no such thing as ‘pre-approved’ backlinks, which means you should avoid doing this at all costs!
Google has made it very clear that they dislike purchased backlinks. Why? Because they can appear to be an advertisement or sales pitch for something else.
Backlinks without dates have zero value. Zero. All other backlinks with no date were created before this one.
If someone tries to sell you a backlink with no date, run as fast as you can in the opposite direction. Buybacklinks.com injects fake backlinks onto your website to trick Google into thinking there is a higher ranking than there actually is.
These injections happen frequently, every day, making them a potential risk to your site’s health from both hackers and spammers.
Often web users scan news articles to see if there are any interesting topics that they might want to read more carefully. If your website has old information, people may stop looking once they find some older article or review that interests them.
Newer articles always attract more clicks because people who are researching what to read also start at an age where they don’t need/want to keep up with new developments.
Give readers a reason to care. Your best bet is to use good writing and research to educate someone about a topic so they can make a decision of whether it affects them or not.
It works well for reviews as long as things have been tested and reviewed and other people know that they can trust the review. Educate others so they can do their own research and make decisions for themselves.
If you have a page that is not changing much, then other sources of traffic may be more appropriate for getting rank improvement. Having fresh content is one of the best ways to get more organic search engine results.
The internet is constantly growing now days. With every passing day, there are more websites that are being created. Since it’s so easy to create website these days, people do it all the time.
There are dozens of services available via the web that can help you create or update a webpage within minutes. You will find tools to develop anything from an idea into a full-fledged project in several categories including flash, html, and plain text.
Keep up with the latest technologies by keeping an eye on what others are using to make their projects better. Then use those strategies to improve your own site.
You can read about trending website designs to keep yourself inspired. There are many free tutorials online that can help you build a website.
Consider hiring someone to design and build a website for you or hire a professional company to handle everything for you.
Having a professionally designed and built website will increase your chances of reaching top rankings which means more visitors to your site. More visitors mean greater opportunities to converse with your audience, share information, and promote events.
Ranking problems are mostly caused by having inconsistent data in your site. If you have multiple copies of web pages with different issues, then they can lose out to one another in ranking.
It’s also difficult for search engines to evaluate each page individually. How do you know which set of values is the correct ones?
By being consistent, you help guarantee that all pages give the same information. And it makes it easier for search engines to pick up your content.
But how much difference does consistency make? According to research conducted by two top universities (Harvard University and Stanford University), maintaining a single copy of an online article within a website improves reading speed by more than half.
Also, as websites consistently gain user interest, they become more likely to remain ranked higher in search results.
However, paying attention to certain rules will maintain your current position in search rankings. You also want to focus on doing things that no one else is doing so that you reach new heights and achieve something remarkable.
Of all the things you can do to increase your website’s visibility in search engines, backlinks come at a premium. That is because backlinks are an endorsement of some kind coming from another site.
Most sites have one central index (Google), Bing or Yahoo! Webmaster Tools , where you can track your backlinks. You also may have access to something like “Open Site Explorer” – it’s a tool created by Moz that lets you get to know about any web page including your own.
Another good thing about backlinks is that they’re free. All you have to do is find other websites that seem relevant to your topic and try to put yourself into their shoes.
Are they referring to one of your pages or posts? Do these referrers show up when you search for information related to your topic? If so, then you’ve got a candidate for a backlink.
It doesn’t even have to be your site that finds links elsewhere. Other people work hard to build connections with others who write content surrounding a certain topic.
With the popularity of mobile use, more and more people are surfing the web from smartphones and other mobile devices. Having a website that can be easily accessed via any device is becoming increasingly important.
This applies to both normal users as well as business owners. It’s not enough just to have a website; you need to make sure it performs well on all platforms with the highest possible efficiency and effectiveness.
If your site is slow to load or doesn’t perform at all on mobile devices, chances are very good that visitors will become impatient and go somewhere else.
It’s hard to make a good image or video, so when you do, it shows. The best way to use them is in your content.
You should try to include one image per page for large paragraphs, and two images each for small blocks of text.