If you have a blog for your business or your business is your blog or you're just trying to reach people with your ideas, you probably want a bigger audience than what you have now.
So, how can you rake in those impressions and views? Through search engine optimization (SEO) optimized articles. And that's what we're talking about in this post.
Articles are one of the most important things you can add to your site if you want to increase your search engine rankings. That is because pages that contain unique, quality content get ranked higher in the search results.
When writing article submissions, follow your own advice and focus on being helpful, truthful, and persuasive instead of marketing-oriented.
You will also benefit from keeping this tips section clean and short!
If you have specific rules for creating content, try to stick to them. Don’t make an effort to be creative or new – people will trust your website more when it appears trustworthy.
Writing good articles is essential, but if you don’t optimize your writing for the web, it can be pointless.
Your content needs to be structured in such a way that it can easily be read online and consumed,
Structure is what makes up the organization of a website or app.
Without structure, readers may feel like they are jumping around a piece of text without any sense of direction or purpose. They will likely become frustrated and go elsewhere.
When writing an article, structurally strong pieces tend to fall into one of two places; either they are topic sentences or at least have a concept sentence.
An introduction follows by explaining the context of the article. Next comes the main section of the article, which contains the problem or solution being offered. Then there is the method section, followed by the conclusion.
Now, as for the discussion/argument section, this depends on what type of article it is. If it is going to be a debate, then here is where you create an argument between two people, with both sides supported with facts. Otherwise, just add some paragraphs stating your opinion.
Writing is one of the most important aspects of SEO. If you are going to optimize your articles for SEO, you will need to write clean and original content.
That doesn’t mean that you should copy what someone else has written! Google knows how to detect copied content.
What it does mean is that you create more of an emphasis on the words that you use. Rather than focusing on image quality, keyword optimization, and formatting, you focus on the message being sent through the text.
Google and other search engines prefer natural, unique content that is well organized. Content writers produce interesting and insightful pieces which allow you to take anything from blog posts to magazine articles to notes or reminders.
It allows you to further enhance the quality of your article by having them published along with any extra materials like images or videos. This adds visual interest and depth while improving the overall reading experience.
The use of headings in your articles is very important, as headings are like sub-titles to the article. Although they’re not written in title form, you should still strive to add several headings to each article.
By having headings, your readers will be able to quickly scan the article and get an idea of what it covers. Then, they can read the actual text to learn more about the topic.
Backlinks are important for several reasons. Having backlinks is one of the most popular ways to grow your search engine rankings. Also, having other websites link to yours will help you show up in searches more easily.
However, growing your social media followers may be the easiest way to get backlinks. After all, others have done the work for you!
Find blogs that focus on the same topic as you. Search for yourself using Google. Then, find the top ten results you see when you do a google.com search.
Add your content to these sites to promote fresh information about your topic. You can also send an email directly to the author with the permalink to your article or page to promote their work.
These linking strategies only work if someone has put time and effort into creating a story for others to share. The easier way to increase backlinks is by getting backlinks from high-traffic websites.
This is even more important in the age of social media, where people can promote new products right from their pages. If you’re going to recommend a product or service for a specific purpose, make sure that it is well-documented and has good reviews from other users.
Also, never use jargon or code when selling something. Let others write about how amazing your product or service is while giving away prizes for using it.
Finally, be human! While we hate to admit it, marketing executives tend to view “real people” through a lens filled with self-interest.
Articles are meant to be conversational. They’re written with your audience in mind, not yourself.
When you write an article, try your best to avoid using jargon or talking about topics that aren’t related to the topic at hand. Your articles need to be a professional, expert, and instructional – for these reasons, they’re more likely to draw people in.
Your writing should be informative rather than entertaining because you want your readers to learn something. You want them to take action after reading your content.
Your job as a writer is to be consistent and reliable, and provide value to your reader throughout your article. Leading up to the end, you want your reader to know what you’ll say before they read the article.
The more often you repeat information over and over again, the more likely you will get people to remember it. This is why political campaigns use TV ads instead of one-on-one conversation forums. It costs much more money but spreads the message out which gives it a better chance of being remembered.
Search engine optimization (SEO) is an important part of publishing any type of content online. You need to understand SEO because it helps you with writing in such a way that people can find you.
If someone searches for something related to what you have written, then they should be able to find it easily. Having readable text is one thing, but another is having a clear title and description when someone is searching.
You also want to make sure that all versions of your article are easy to read; nothing that’s been through several editing cycles needs to be overly complex.
Finally, you want to put relevant links in each version of your article. People don’t spend much time reading articles if they see no value in them, so make the effort worth their while by including useful links to other stories. Your links should lead readers down a path from where they started.
That way they will still be learning after reading your piece.