What Should A Copywriting Portfolio Have

Sample marketing material

A sample report or an overview of your work is always a good idea to give potential clients some insight into what you can do for them. You don’t need to show off, but it should demonstrate how proficient you are at copywriting.

This way, if someone does hire you, they will know exactly what to expect from you. It also helps keep people from calling you because they know there is a price tag attached to your work.

Show potential clients that you are professional by including a logo in various forms as well as using fonts that match their corporate identity.

Give prospective customers something to focus on when they first walk in the door. If they have to ask who wrote that headline or created that flyer, then they aren’t going to buy.

Focus on one voice per document (unless it’s a letter), so everyone can be heard. Keep support questions early - before things get too busy. People may not remember why they hired you, only that they had a problem and you fixed it.

Completed sales pages

Even if you’re not an entrepreneur looking to start a business or a professional in need of marketing help, writing several completed sales pages can still give you some useful tips.

It’s hard to build a solid foundation for your ideas when you don’t have any examples to work with. By creating sold page projects, you can learn what has worked and why.

You can also use these projects to connect with potential clients and get more leads. If you write a selling story, for example, you can use it as part of a project to convince someone to buy from you.

A project like this could be how you plan to price your services. Or maybe you’ll create a special offer that will entice people to contact you.

Whatever you choose, there are thousands of copywritten samples out there you can draw inspiration from.

Completed websites

Your portfolio should have several completed projects that show your creative ability. You can be inspired by what you read to create your own headlines, images or other elements of design.

Your work should be original and reflect who you are as an individual and as a copywriter. There’s no need to display everything in your portfolio; keep the best stuff up front while letting the rest fall back into place so you can make room for new things.

Combine writing samples with graphics examples to illustrate how you can combine these skills to produce quality content. For example, showcase different styles of writing using similar phrases to highlight your versatility.

Don’t worry about formatting or presentation rules here – this is creative marketing art! The only thing I would recommend is to use some kind of grid system so that each item is equal width-wise and height- wise. That way people looking at your portfolio will know where each piece of content starts and ends.

Overall, your portfolio should have four main components:

Social media profiles

It’s impossible to acknowledge the power of social media without acknowledging the role it has played in every person’s life. Facebook, Twitter, and LinkedIn have become ingrained in our culture.

Having an active presence on these platforms is a must for any professional who wishes to connect with their colleagues and friends. You can use them to spread information about your business and what you do next, keep your clients/friends informed about things they should know about you, and continue to develop relationships that extend beyond the walls of your workplace or organization.

By having active accounts on these websites, you are taking steps towards engaging your audience wherever they may find them.

You can also make use of tools such as facebook news feeders and twitter cards to enhance your existing posts. Looking into plugins and code is another way to interact more easily with your followers.

Creative ideas

Even if you’re an expert in your field, there are always new ways to approach problems. People might know that you’re good at solving certain technology issues, for example.

You can also try coming up with solutions to unsolved problems. For instance, why not use your expertise in cyber security to create easy-to-use software designed to keep people informed about their rights?

The only limitation is yourself. Your creativity must now be focused on producing content that will succeed in terms of message and outcome.

There are hundreds of different themes, messages, products and brands that have grown over time, and were successful because they came up with creative ideas.

So how do you start developing these types of things? Let your mind go free! Surround yourself with those who push your limits, challenge you and your comfort zone, support you when others don’t believe in you, etc.

These are all strong influences that lead to one clear answer: motivation. If you want to produce content that grows and develops, you need to be motivated by something.

It could be money, or maybe a sense of purpose – but it has to be more than just a phrase used to get people out of bed in the morning.

About The Author

Juice Staff Writer
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