Customers who visit your website are looking for a great experience that speaks to their specific needs at that moment. You need to understand what they want and how you can help them achieve their goals, whether they’re interested in products or services.
Your job is going to be more difficult if you don’t have experienced staff members to assist customers. But it can be done!
Here are some tips for dealing with new customers:
Assume people are trying to solve a problem. Even if they’ve been using your product for years, there may be problems related to use, functionality or quality.
It’s everyone’s worst nightmare to get stuck with a machine that doesn’t work properly, so trust but verify when someone tries to convince you that your machine works better than yours.
The best way to gain confidence is by providing resources such as manuals and guides. For instance, provide links along with instructions about setting up the machine specifically for this person.
That way the customer has proof that the information inside the guide applies to his or her machine. It also helps prevent any misunderstandings of usage or capability.
Be honest and trustworthy, especially when making sales. People will trust you more and be willing to do business with you if they feel like you are being true to your words.
The purpose of any website is to facilitate communication between you and your customers, or people who want to buy what you sell. Your e-store will only be as good as its ordering process; the easier it is to navigate, the better it will function.
Consider how other stores handle orders and see if there are problems with their system that need to be addressed. There could be security issues, for example, or potential credit card theft.
If you have staff members assisting with purchases, make sure they know which items are needed, which items should be picked up and which must be purchased. Provide easy access to order forms and payment methods.
These are things you can do to help the efficiency of the ordering process.
More and more people are purchasing goods from websites that use touch screens. It is easier to navigate and find an item by scanning a list or single sheet of items.
People prefer this way of browsing as it prevents them from having to scroll through pages of products. If your website does not have a touchscreen, you can still create a multi-page interface with pictures and design for people to follow.
You can add features such as sound and animation effects. You can also price the product so customers know how much they will pay before they click the ‘buy’ button.
People want to be able to download big files fast, and e-com stores depend upon it being easy for people to do so.
Provide large images of products (around three per product) as well as videos and other rich media content.
This way users can browse the contents of pages from each page of your site without having to load every single image at once.
These added features help not only with navigation but also make browsing easier for customers who are already interested in trying out your brand’s products.
It helps them decide what item they would like to buy or tryout.
Rich media includes things such as audio and video files, which have been encoded in some manner.
That is, the audio or video has been converted into a format that computers can process quickly and easily.
They can come in the form of MP3s, MVs, OGs, and AIFs, among others.
By storing these items separately, you avoid taking up space in peoples' browser windows, which can slow down their experience slightly.
Also, by separating this information individually, you allow individuals to view a file and then listen or watch until its time to upload another file.
You can categorize all downloadable files under one label or category.
People tend to get more focused when scrolling through labels than when scrolling through lists.
Consider creating separate folders for downloads depending on how much data there is.
Avoid using the entire website background as a canvas for desktop backgrounds.
This creates a messy design and takes up too much room. Consider keeping everything else after making sure it fits.
More and more people are buying products online from just about any company or retailer. This is true for all types of businesses, in all kinds of sectors. If you're running an ecommerce website, it's probably very important to your business that customers can access your site via mobile device.
That means providing at least one dedicated web page designed specifically for mobile devices. While some companies may provide a link to their main landing page if they have a cell phone number list, you should still take action by creating a separate mobile homepage.
This will make it easier for users to find your offerings and purchase them without having to scroll around your website. It also helps ensure that you're not violating any websites that enforce privacy policies when it comes to displaying social media links.
A well-coded ecommerce website is incredibly important. It should be error free, easy to navigate, and include all of the necessary components for a successful purchase.
A good ecommerce website includes these elements:
Descriptions that convince visitors to buy products. Product images with detailed descriptions. Clean, modern design. Easy navigation. Everything a customer needs to know about your company and products.
Consistent navigation makes it easier to return to an item or shop from any page. Inconsistency can be achieved by having a uniform style throughout the site (unless you use a custom domain name).
However, don’t make everything look identical. The goal is to maintain consistency in message while showing your brand personality.
Message consistency comes first. Brand personality follows.
These are things you want customers to know:
That you sell products related to a specific genre. That you’re relevant to people living in a certain area (location, location, location). That you have a storefront near them (if they visit downtown).
Product identity arises from product description. You need to give consumers information they didn’t already get from the image.
Some examples of product identification info included in the description:
The number of pieces in the pack of gum. The brand name (and possibly manufacturer url) of the packaging. The ingredients list and health claims for food supplements.
A lot of different things depend on the type of product, but some principles apply to most types. For example, only include information for the actual items you’re selling.
Certain keywords will help search engines find you and your products. Most websites allow pre-loading of online copies of documents such as terms of service and privacy policies.
SSL is one of the most important technologies for giving people confidence that their information will be safe.
When you enter your payment details at checkout, these are sent to a secured website via http or without it. If you're using https instead, then this indicates that you are accessing a secure site.
The extra s in HTTPS stands for "secure", meaning that only websites with this extension work properly. Why? Because they have an encrypted connection.
Because internet searches use webpages to find info, they also require them to be accessed over a secure connection. Some browsers may already indicate if a webpage is secure; others might not.
In newer versions of chrome and Firefox, look for a small padlock icon in the top left corner of the browser window. When there's no lock displayed, clicking on the icon displays a security warning. Clicking on it again hides it.
In Internet Explorer, make sure that Smart Screen Protection is turned off. Then click on the toolbar button. The button is located next to the search box and contains a blue round face with the letter i in it.
The hardest part of building an e-business is testing your website, especially if you don’t have anyone else working for you to help with that work. There are many different things that can be tested without having to pay someone or buy lots of products.
Here are some tips for testing your web page:
Use people when possible
Avoid using tools like printing screens or doing tests in Google Docs; use human beings instead. People will look at your webpage and may give you feedback, which is valuable information for this type of test.
One of the best things that you can do for your sales is to automate certain messages. Emails that are the same every week become annoying, but with automation, you’re able to send important messages without clogging up people’s inboxes.
There are two types of automated emails I recommend you implement — announcements and discounts.
An announcement is any email that provides information about your business or services you offer. They could be new products or events coming up at your place of work.
Discounts are easy to use and create; when customers click on an item, it takes them to a page where they can configure a discount. You can set up a regular promotion or a limited time offer.
I always opt for promotions because employees tend to look through their past purchases and see if they can find something cheap. This way they’ll have a reason to buy again.
For example, start off by telling everyone what a great job they did buying everything over $100. Then tell them how to get 25% off their next purchase by using the code ‘award winning’. By doing this, you’ve encouraged them to make a decision to make a purchase and then once they make the purchase, you give them a good deal.