What's A Good Ecommerce Conversion Rate

Know what your conversion rate is

Know what your conversion rate is

Once you have set up an e-mail marketing campaign, created advertising, uploaded products and started promoting your online store, you will begin to receive comments or messages from people who are interested in buying your items.

Most of the time, companies don’t buy products because they were offered at a good price with no promotions. Some try to convince customers that their product is better than the competitors’ product, which is usually false or not very successful.

Other times, companies buy goods they believe in but don’t really want to do so. They might invest a lot of time and money in the promotion of their own products but not in others’.

Yet other times, companies purchase goods by fraudulently claiming to be affiliated with a company or using misleading promotional materials. Be aware of any offers made directly by members of the public and via third party websites.

It’s important to note that e-mails may also contain conversions if they indirectly promote purchases by linking to specific e-commerce sites. These types of conversions are also called “acquisition traffic”.

Make sure you have enough visits to make sales

Make sure you have enough visits to make sales

If you only have 5% of your audience buying your product, at $20 per sale this is still $2,000 that you are leaving on the table. You need to calculate how many additional visitors you would need in order to drive revenue up to $2,000.

Once you have calculated those numbers, add them to the bottom of your promotional posts. For example, if 25 people came across one promotion for free plus another 50 people who saw it once then there total is equal to $2,000.

You can also try offering multiple products simultaneously so less pages mean more views.

Measure ecommerce conversion rates

Measure ecommerce conversion rates

Most e-retailers measure their success by sales volume, but that doesn’t mean you have to sell a lot of products to be successful.

If you sell quality goods without all the frills (no advertising or affiliate programs, for example), your sales may not be as important as other people’s – particularly if you have an expensive shipping process or long waiting times.

You can still achieve good conversion rates with little to no marketing spending. This works especially well when you have a target market.

Here are some tips for achieving high ecommerce conversions :

Offer a range of payment methods

Give customers choices

Present your product list prominently at the top of the page

Keep the search engine results simple

Use big, easy-to-read text

List features on the product pages

Test different colors and fonts for visual clarity

Promote customer service

Run A/B tests to improve conversion rates

Run A/B tests to improve conversion rates

Website visitors are most likely to click through if they see an appealing page that gets their attention, so improving your website’s conversion rate is a must.

There are several things you can do to increase the likelihood of customers taking the desired action once they become consumers.

You can include calls-to-action in your marketing material, for example. You can also add an introductory offer or limited time sale into your website opening pages.

Free shipping may convince people to buy more products, for instance. Or maybe there’s one product per page so that each page has its own flow of visitors.

Introducing targeted offers and discounts is another way to encourage sales. There are many ways to go about it.

Look at your analytics

Look at your analytics

There’s a lot that goes into making an online purchase experience good, but one thing is for sure - it should be easy to understand.

There are lots of different tools you can use to monitor your conversions. Some of them are paid services that cost money, such as Hotjar and Hello Group.

Other free apps help you track conversion rates too, like Google Analytics. One feature in particular within Google Analytics is event tracking.

When visitors come to your site, there are all sorts of things they could do -- click on page elements, fill out forms, scroll down before hitting the submit button, etc.

Event tracking helps you see what people doing when they hit your website. For example, if someone clicks on a link that takes them off your website, you would add ‘exit pop-ups’ into your event tracking.

This gives you a better understanding of where people are ending their journey through your funnel, which helps improve future conversions.

Find your unique selling proposition (USP)

USP is an acronym for “unique selling proposition”. It’s what makes you products or services different from other things in the market. Your idea must be clearly defined to be effective at marketing.

When you can explain why someone should buy one product over another, that’s definition of a UXP. You have to be able to define that in two sentences. For example, my company offers a software that creates a timeline when people want to do something about their past life, then we give them guidance through the process to help them move forward.

Our product is capable of doing this because it helps people understand their history and present situation by creating a timeline. By having them create a timeline together with support, they are moving forward knowing there is hope for the future.

Establish customer trust

Establish customer trust

Customers don't buy products or services without confidence in the product, service or business owner. Therefore, it is important to give customers evidence that you are a trustworthy person with an eye for detail.

When shopping online, giving specific instructions as part of the buying process can seem very impersonal – like ordering food from a restaurant website. However, by including additional details, you are also giving yourself time to think about each order and getting to know your client better.

These extra details may include recommendations, special requests, reminders, etc. That way, when they come back to you, you will already have something helpful to offer them.

For example, if a customer wants to find out more about a topic, suggest starting a book club via email instead of trying to get information off of the internet. The former is easier and would allow you to make a personal connection.

Likewise, offering coupons and discounts in addition to pricing your services properly gives consumers incentive to consider your brand.

The coupon should be detailed along with any other incentives you might provide. Most people ignore the promotion section of their bill because they do not understand what it means.

You can help bridge this understanding by explaining how companies promote their prices. By doing so, you can prevent users from thinking that all promotions are necessarily provided by your company.

Be consistent throughout the site

Be consistent throughout the site

One of the biggest reasons that people don’t convert is because they lose interest before getting to the checkout process. You want customers to be engaged with your brand from the first moment they visit your website, not the last moment they get to the check-out line.

To keep visitors interested, you need to make their journey through the store as easy and enjoyable as possible. You should also compare products, prices and offers, and buy/sell things from each other at all times.

The more time shoppers spend on the site, the more likely they are to make a purchase. Therefore, you will see them come back again and again. It’s easier than it sounds.

With some effort, you can easily track how customer journeys progress until they take action. This helps identify places in your marketing strategy that may be performing well but could use improvement.

Consider group shopping websites like Groupon and eBay’s Daily Deals section. These help consumers navigate stores and find something they like without having to leave the comfort of their computer.

You can also offer mobile apps that give buyers access to the entire catalog and inventory or allow users to set up sales alerts. Apps have become an important tool for consumers and are used by almost half of all adults.

Use promotional offers and discounts

It’s hard to beat an offer for free, but promotions can get even customers into your store. Offers work well if you have a wide variety of products, as people may only buy one or two things from you per visit.

It’s also a good idea to run seasonal promotions every month. People tend to spend their money during the holidays or when buying gifts, so having regular updates along those lines is useful.

You can also use special events or major news stories to promote your business. For example, maybe you find out that someone famous has started using your product!

Promotions increase sales and traffic, which means more potential clients are finding out about your business.

About The Author

Juice Staff Writer
Juice is a web app that harnesses the power of AI to generate awesome SEO-friendly content right on your website or e-commerce store. This powerful yet simple tool that enables you to easily and quickly generate content focused on your niche topic.
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