Which Search Marketing Tool Is A Keyword Discovery Tool

Google Suggest


There are two places you can find this feature. The first is at the top of google.com. When you’re looking for keywords to add to your list, suggest helps you fill out the keyword phrase.

The second place you can find it is in the source code of your website. (It’s not always present.) On most sites, there’s a text file called “suggest.css” that contains all the codes for suggested words when they exist in html tags. You can see the file using either your browser or an editor such as Notepad.

Suggest counts against your total word count if you’re ranking for multiple terms, so be careful how many times you enter each term. Also, any variations of your word may also show up in the search results.

For example, our search for mortgage includes these variants: mortgage, mortgaged, mortgagee, financial adviser, loan officer, broker, etc. Most people wouldn’t realize those words were related, but because they appear next to "mortgage" in web searches, their names are important information stored in Google's database.

Long Tailed Keywords

The keyword discovery tool should be able to give you some suggestions for keywords that are not as popular, but can produce some results. Popular words include related terms (called “shorter” keywords) and terms called long tailed keywords.

Shorter keywords are usually produced by entering one or two phrases into a search engine. For example, if you want to rank for query string “dog grooming best practices,” you would enter it as your primary term and also as your short tail keyword.

Long tailed keywords are generated from longer queries or topics. They are designed to capture people who aren’t searching for a specific thing, but maybe have something they need answered. These tend to generate less traffic than shorter, more recognizable names.

For example, let’s say you work in an office. You probably won’t ask someone directly, “Hey, could you walk me to lunch?” You might instead use a long tailed keyword such as “how do I get out of my job description.” That way, you find out about what resources are available to you.

Semantic Query Helper

semantic query helping tools

While keyword research has been around for years, not all marketers are using it to its full potential. One of the biggest reasons is because they don’t know how to use semantic query helping tools.

Consider this example: If you run a grocery store and wanted to attract more customers, would you put up signs in other languages? Yes, you would!

That is why every business should be investing in creating content with multiple meanings. When someone sees your sign, does one word immediately come to their mind? If so, that will help them decide what kind of shop or product it sells.

Does it have two words instead of one? More likely than not, the answer is yes. Are there several good names for products/shops that have only two words? Definitely!

Search engines understand semantics (and give scores based on how searchable information is) and index keywords by meaning, not just by sound. And SEOs need to start paying more attention to these ‘implied’ keywords if we want our clients to get results from their searches.

Scratch that

which search marketing tool is a keyword discovery tool

There are many keyword research tools available online, but not all of them are worth using. The two most important factors to consider when choosing a tool are accuracy and functionality.

Accuracy refers to whether or not the algorithm guesses correct which keywords you should rank for. Some algorithms may be more accurate than others, but none will guarantee results.

Functionality includes how much information the tool can give you about your rankings, as well as their cost. Costs vary from subscription fees to $5 per month for a basic tool.

Search engines offer free alternatives to paid tools with limited features. If you have no budget and need help finding relevant terms, then these tools might be enough for your situation.

What’s My Clue?

which search marketing tool is a keyword discovery tool

Whenever you do a search, Google tries to find matching words in each document it returns in your results. For example, if you searched for “what is my name” then Google would try to find which documents have those two words together (as well as any other combination of words).

Google attempts to match names with first occurrences only, which makes sense because people usually look up names they know or have known for awhile.

However, once you get past the introductory stage, everyone starts using multiple names at once – maybe even all within one sentence! You can avoid cluttering up your vocabulary by practicing naming patterns such as hyphenating, polysyllabic clustering, and split personalities.

For instance, instead of calling yourself ‘jane does care’, you could also be called ‘janice cares about…’ or ‘jane cocare’ etc. All three variations are unique and will help trigger google searches that pull up instances of both terms combined.

Also, there are tools that tell you how many times each word appears in different sentences when you break them down into an array. One must be more accurate than the others.

Consistent Topics

which search marketing tool is a keyword discovery tool

After having one of your content written, you’ll need to run a search query to see what other topics are popular in relation to your topic (and your business). This way, you can see what terms or phrases people use when they search for related topics.

You can do this through a keyword research tool, which tracks certain keywords and searches. You also can perform an internet searcher yourself by asking questions like “how can I find the best products or services for children?” or “what are some effective strategies that I can employ to lose weight?”

By discovering these topics, you can create more content around those themes using the same tools as adding additional keywords.

These examples may seem very specific, but there are hundreds of ways to go about doing this. With time, you will be able to come up with many more ideas to help grow your blog.

The Importance of Backlinks

High-quality backlinks are one of the most important factors when it comes to ranking your website high in search engines.

Backlinks are links published to websites about your business. For example, if you sell lawn mowers, and another company publishes an article discussing how great your latest product is, they’ve linked to your page.

High quality backlinks come from other popular sites. Therefore, more people will know that your business offers a good service or product.

Furthermore, Google considers backlinks as one of the main ingredients to rank a web page high in the search engine results pages (SERPs).

Thus, we can say that backlinks are very useful tools for keyword research and site optimization.

About The Author

Juice Staff Writer
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