Blogging is a hard game to win, especially if you’re new. People read blogs because they want to hear from others about their lives.
But you have to remember that you aren’t your blog content. Other people can talk about you in the way you write your blog posts, and you should make an effort to respect them as individuals rather than objects or subjects of conversation.
Content is king, but don’t forget to be nice while having important conversations.
People ask questions and provide comments to get responses from you. This is called social proofing: making other people aware of what you are thinking or saying so that they will agree with you.
You should only give out your information when you feel like it. If you do not wish to share info about yourself, then maybe blogging isn’t for you.
There are many different ways to get attention. One of them is to go outside the box. Doing this always leaves room for improvement.
The reason copywriters turn up their noses at another writing job is that they have very high standards.
There’s no way to write a good sentence or paragraph without aiming for perfection.
And with so much pressure to produce, it’s hard to make sentences that hold your reader’s interest.
The average user is not looking for quality content. They are looking for a fast fix.
They want something that answers their question quickly, was obviously written because someone paid money for it, and sounds professional.
This does not mean you should take out all of the complexity from a complex topic – but it can mean avoiding clichés and using simple sentences.
A classic example is the cut-and-paste paragraph. It gives the reader a bit of action, then drops off. There’s nothing like it when it comes to quick fixes.
It takes time to build curiosity in a scene or a story, there’s no getting around that. But if you need to put forward force things too soon, this isn’t the best method.
Your audience will let you know how slow you go by letting you know how short you stay. People who visit an article once don’t always realize you’ve spent more time working on it.
They read your work, forget about it, read it again, and maybe get hooked.
Writing is an excellent way to express yourself but it’s not the best way to sell a product.
Writing is something that can be valued fundamentally from the inside out rather than from the outside in.
People will admire your writing skills forever as much as you want to write about them but don’t feel obligated to sell what you write to them.
Your job isn’t to convince or persuade anyone of anything; that task is for professionals who are trained to do so.
Your role is to translate your understanding of your audience into words that chime with theirs. If you tell a story in two sentences, that’s cool.
But if you talk for hours because you treat this like a seminar topic, I’m going to stop paying attention.
I know there are other people out there who love listening to talks and attending events, and we’re happy to have you part of our community, but if you keep flogging me to buy this or that book, diet, workout, service, etc., then I’m going to keep driving down to the library to read books!
So how does copywriting differ from authoring?
Copywriting is the art of writing a script where you communicate your message strongly, directly, and without all the fluff. The writer knows his or her purpose is to communicate information explicitly, effectively, and above all
Another disadvantage of hiring copywriters is that they will want to make changes to your website’s content. Make sure that anyone who writes about your product goes through your website first and takes time to understand it. You would not let just any stranger edit their work onto their keyboard, so why would you let them fix something that works well on their laptop?
They will probably charge you extra for changing colors or fonts that have little to no effect on the performance of your site. It will be hard working up the courage to try new things after a lot has been said about how professional you look by having written original content.
Hiring someone to write an article may seem easy — all you have to do is find some people willing to take the task at a reasonable price. But what most people don’t realize is that finding someone who can write quality content is difficult and expensive.
Consider other options before going into business with copywriters. Chances are excellent that whatever problem exists in online marketing today was created by someone who copied another web page layout and style. Then again, maybe not – one person’s plagiarism isn’t always another person’s creation.
The truth is that web design has become too sophisticated -- even for professionals. What used to require expertise is now available as a plugin or built-in feature in nearly every blogging platform. As such, anybody can simply start writing articles and assuming proper formatting techniques
Writing good copy is difficult. If you don’t have a writing career, which most people don’t, you will need to learn how to write well.
You will need to be proficient in grammar, syntax, and sentence structure. You will also needs to understand your audience and know what they want to read.
There are no shortcuts or easy ways to do this. While it may be easier than editing another person’s written work, once you get into it, it can be just as frustrating.
Marketing is about reaching customers, not creating awareness. If you can’t communicate with your audience, they will find someone who can.
You must be able to communicate your value proposition because that is what your potential customer is going to need to decide before they buy.
That means no matter how good you are at marketing yourself, you should hire somebody to help you communicate your message so it gets out there more effectively.
Because you’re paying for help, it can be difficult to ask someone else to write something for you.
In copywriting, we call this self-serving behavior.
You are being selfish by only focusing on what you want and not others who could also benefit from your skills.
Furthermore, if you don’t put in the work to understand why people need your service and how you can provide it, then you’ll fail to deliver high quality content that people will pay for.
It is impossible to serve two masters – time cannot be split between different commitments without losing one of them.
If you aim to produce content that serves several audiences (and therefore more masters), you must give up pride in your work and learn to share it with everyone.
There are many talented professionals out there who wish to collaborate with you. You just have to open your eyes and look around!
A lot of people think that copywritten material is better. That’s not always true, though.
For example, there are situations in which an updated page built from original content is preferred over a copyedited page made by a professional writer.
Also, some things should be written by someone else, such as a business announcement or article. But marketing materials and ad campaigns can easily start with a well-intentioned concept then end up sounding like amateur work when they’re actually done by pros.
The problem isn’t the writing per se, it’s the expectations that go along with it. When everyone expects something to be creative and has their own definition for what ‘original’ means, it gets blurry who really was responsible for a piece of work.
Let’s say you take your car to the shop for maintenance and they check everything under the hood and inside the engine bay. They also do routine preventative care measures, but so does every other mechanic out there.
However, if you take your car to another shop to have its brake system looked at, they may find a couple of issues that need fixing before you can put your car back on the road. The first one would be routine, but still important.
Every single person who works at a service station or dealership knows how to change the oil once a year and performs this task regularly. However, they
It’s impossible to write bad prose. Yet, we read tons of it every day. From news stories that are as short as a few sentences to entire books, most readers will not pay much attention to word usage.
What they will notice is the writing style. Some writers make words jump out at them. Others use big fonts or add color for emphasis.
But all too often, writers forget to put their thoughts in the reader’s head until they have filled up pages with paragraphs.
When you are able to catch someone’s eye quickly, then you have succeeded in telling your story.
Good storytelling makes your audience want to keep reading. Poor storytelling wastes time and interrupts traffic on the page.
You can fix poor storytelling by going back to the beginning (and starting over) or you can look through tips in blogging guides like the one here.
Another way to improve your storytelling skills is to watch people live and tell their stories. You can find plenty of sources where you can hear real life tales from people who have experienced something remarkable.