When you’re unfamiliar with the term, it can be difficult to define and understand.
By becoming more knowledgeable about content marketing strategy, you will improve your ability to implement this important concept in your business.
Content marketing strategy is a strategic plan that enables you to create, produce and publish original content assets through various digital mediums using links, descriptions and other advertising techniques to connect these items to potential buyers.
In short, content marketing strategy helps companies engage consumers and build relationships via their efforts of creating quality content.
Your business should have an idea of who you are trying to reach with your content. This is so because it’s difficult to create great content if you don’t understand who you are going to market to. You can start by asking yourself questions like “who am I writing for?”, “what does my target customer need or want?”, and “how much do they likely pay?”
You will then be able to make decisions such as ‘will this person find value in what I offer?’ and ‘is this message delivered in a way that makes sense to me?’
These are all valid questions that will help you identify the type of content you should produce.
The key thing to remember about your content strategy is that people shouldn't be able to get enough of it. It needs to be available on different devices at various prices, in formats that suit their individual preferences (for example blogs, emails, videos, etc.).
Consistency is everything! Once you know how you’re supposed to play your song or game, everybody else will too. Content marketing isn’t hard when you put a little work into it.
As we mentioned earlier, you need to define what your brand’s message is. This is important because without a clear message, all of your other efforts will fail.
You can spend years trying to advertise through different channels and create content that goes against everything you believe in, or you can just start sharing messages with your audience right from the beginning.
The more time you take to figure out what your message is, the better job you’ll do at advertising your company. Your product will feel less like a product and more like a personal experience.
That’s why it’s so important to find people who agree with your message and want to spread it for you.
As we’ve discussed, good content sells itself. But if you have great content, then you’ll need to develop a strategy for promoting that content to people who are interested in it.
When you understand the nature of online visitors (aka buyers), you can create content that fits their needs. For instance, they may want to buy products right away, but they may not be ready to do so.
You can help them by providing links in your content to other resources that will aid them in their goals.
Content is more likely to keep someone engaged when there is a practical purpose or application to what they are reading. That applies no matter what type of content it is.
Keep each piece of content focused by having a goal and incorporating helpful tools into the topic. This way you'll connect the audience with the message, and the message with the money.
Once you’ve created all of your marketing material, promoted it on social media, and registered yourself as a vendor or business with potential clients, it’s time to get more people looking at what you have to offer.
This is called “organic traffic”. Most people will use Google searches to find local businesses online. Therefore, having relevant content that users can search for is important.
You also want visitors to your website to look at your content before they click away from your site. And finally, keep adding new content so everyone keeps returning to your website to see if there's anything new waiting for them.
Strategic content marketing starts with understanding your audience’s needs and wants as well as their challenges and frustrations.
Only then can you provide value through original, quality content that connects directly to these needsthat helps them achieve what they want. You also have to measure all of your efforts so you know how much they cost in terms of time and money.
Content is one of the most effective ways to connect with people and get engagement. Plus, it costs less than advertising. What’s more, research has shown that content campaigns that are interlinked tend to work better together, which reduces the effort required to launch and expand them.
There are several good reasons to create content strategies. Here are some more examples:
Your business brand or product may be growing in popularity, but people still don’t trust it enoughto make purchases simply because they aren’t sure who stands for it. By introducing yourself via content marketing, you can start building relationships using blogs, videos, reviews, tips, infographics, etc.
You can reinforce messages in posts with additional links in tweets, pages on Facebook, and quotes in Instagram updates.
Your competitors are likely offering similar products or services, so you need to stand out by providing unique content. content marketing gives you another way to draw new customers into your fold.
Even if you have another business leader or employee who is responsible for promoting your content, make sure they know that you appreciate their efforts. This keeps you aligned in terms of what matters to them and gives them confidence that you are behind them 100%
Content marketing is not easy; there’s no one way to do it.
You can create great content, but will people actually want to read it?
Part of a content marketing strategy is having other forms of media with which to promote the content - emails, social media, radio interviews, etc.
These are all great ways to connect with customers and allow them to learn more about your business.
However, while connecting through email or social media may result in sales, this type of contact usually takes longer than opening a ticket or making an exchange over Skype.
A better experience comes from building relationships by attending events or communicating regularly.
Content marketing is an effective way to connect with your audience and promote your business. If you’re looking for tips for how to do it, check out our guide here.
But what is content marketing? And why should I care even slightly about developing a content strategy?
Let me first say that content marketing can be defined as “a group of strategies (including offering valuable resources) used by companies to communicate relevant information to potential buyers or customers.”
In other words, content marketing is communication centered around products and services with the goal of encouraging demand within the market.
It relies on openly sharing information in order to build trust and empathy between the company and its consumers. As such, content marketing helps deliver traffic, leads, sales, and revenue much more effectively than traditional advertising.
There are many ways to get other people to share your content with their friends, family members, community groups, etc.
Most large social media platforms have channels that can be used to distribute content. These include Facebook, Twitter, Instagram, Google+, Linkedin, You Tube, and more.
You may also find blogs or websites that will help you spread the word about your content for free.
Publish your content on third party distribution sites such as spreedexy.com
Find communities online that focus on similar interests to yours and offer to provide free promotional material (posts, buttons, ads, reviews, etc.) in exchange for a clickthrough to your site.
There are even apps that do this automatically for you, like Hootsuite and Buffer.