With the help of online platforms, anyone can publish content and share it with the world.
We see countless new websites being created daily that occupy space in the internet’s vast library.
While these websites may be interesting, valuable, or inspirational for some, they fail to achieve longevity due to one or both of the following reasons.
1) The owner failed to put research into what makes other sites successful (or not).
2) There isn't much content produced by the website. Content is an important ingredient for success, as we'll explain below.
3) The site fails to obtain enough traffic to make money. Without traffic, your site cannot generate income.
It's easy to get caught up in the excitement of creating a new site without focusing on the importance of marketing and exposure.
You need to understand that people must know about your site before they will visit it, and searching for users who are willing to visit your site and buy something from you.
If you’re running a website, it’s important to understand how people find your site. Of course, you want customers to find your business website, but if you don’t have visitors, then no one will buy from you or come back to visit your site.
There are several different ways for people to find out more information about your company and its products. Most people who do research into buying decisions end up going to Google in some form. They may use search engines like Bing or they may go to Google Maps to see where a specific product was made.
Google knows what websites are most frequently visited because of their domain name and because users often type keywords that refer to a particular product category or brand. By having a basic idea of what companies own which brands, it can offer suggestions for related searches when users type in “brand names” or common keywords.
If you have a niche market, Google can better serve you by presenting relevant results for search terms with high traffic levels. You can set these things up as automated processes, so there’ll be less human interaction per se, although she might still click on an ad here or there.
Google Ads has tools that allow you to do keyword research, tracking what people are searching for, and show you how much they are willing to pay for them.
There is a menu item called Search Tools/Keyword Research. In this tool, you can perform various searches, such as entering a phrase or keyword, or checking some options related to pricing.
You can enter multiple keywords in the box labeled Keywords. The more keywords you enter, the larger the bid will be. You can also check out the price range by selecting a cost per click from the drop-down list next to Campaign Details.
The campaign settings vary depending on your needs. For example, if you just need to spend money online, then choose Custom; if you have other objectives, select Start / Stop Shopping from the right sidebar. Otherwise, start with High Conversions (the default option) to see exactly which campaigns led to high conversion rates. Then, look deeper into each campaign to determine why it was successful and learn from that information only.
Google analytics offers additional features for webmasters. You can find these additional features under the Help section of the website editor.
People look for websites online before making any decision. They also go to websites to find out more information about a certain topic or product. If you want people to visit your web site, then it is important that they see it from some type of listing in a search result.
The first thing people do when they start a new project is think about their target market. Then they consider what products are going to sell well and which ones aren’t.
But one question never gets asked…
Is your web page showing up in the search engines? Are your web pages structured such that there is a good chance they will show up in search results? Search engine optimization (SEO) isn’t something you need to worry about unless you are doing it yourself.
There are companies who can help you optimize your web page so it shows up not only at Google but also other places like Bing and Yahoo!
This is an important part of running your website efficiently. You need to know whether or not people are coming to your website so that you can target future campaigns towards these areas.
Getting traffic stats is one thing, but understanding where your potential customers are coming from is something entirely different.
There are two common ways to get site statistics. The first way is to use a third-party tool known as Google Analytics.
Google analytics helps you to understand more about your website through analysis of its metadata. Using this app is easy and gives you quick access to report cards for most websites.
The second method is to use a platform called Kissmetrics. Like Google Analytics, Kissmetrics offers customizable reports and has online tutorials.
However, it is designed specifically for creating landing pages and marketing materials, and does not provide links to the web page itself. By using Kissmetrics, you are also giving up control over when someone visits your website.
One way to understand how much traffic you are getting is by tracking your website visits. There are several good tools that can help you do this, from free programs to paid programs.
These programs will record data such as the country/region where people are visiting your site, what browser they are using, their operating system, and whether or not they have flash support.
They also track click-throughs to various pages on your site, how long users stay on each page, and what search terms triggered them to visit that page.
Web analytics software uses some of these pieces of information (browser info, OS, click-path information) to determine traffic patterns. These patterns can then be analyzed to identify which pages visitors most often access, suggesting they may want to focus time and energy there.
An analysis of traffic patterns can also indicate which pages might need work, and possibly why those pages don’t working well. This could be because browsers have changed since the page was created, or perhaps the content on the page has been depleted.
Some of the more popular tools include Google Webmaster Tools, Statcounter, Similarweb, Alexa, and Hullum. Most any large internet browsing tool can provide stats – just ask them for it.
Google Webmaster Tools is very straightforward to use and provides lots of basic information like keyword rankings and monthly traffic totals. You can set up custom reports and view previous reports already published by others.
Statcounter is another service that allows you to track keywords and traffic. It too comes with a simple widget you can install in your website. Once installed, Statcounter will automatically start recording data. No input of your own is needed.
Similarweb is yet another tracker you can add to your websites. Like statcounter, similarweb starts itself running once you open its installer. Input all relevant details about you website including the name of the other webpage you’re focusing on, along with the title “Your homepage anchor text”.
It does require registration however.
Hullum offers an unlimited trial period so you can decide if you like their service. After the trial period, plans cost $79 per month.
With Google Adsense, you can choose exactly who will see your ad. You have two options for targeting
You can target by location (city or country), gender, language, age range, interests and even past history.
You can also select specific keywords that trigger an advertisement when someone is searching. This can be any word in the body of your content, such as “tips for moms” or “everything you need to know about living with autism.”
The best way to find out which campaigns are most effective is to monitor the traffic generated through your website. If people are searching for information and landing on your site, this is evidence that they are interested in the topic and may be willing to purchase something if given the right enticement.
Monitor all your advertising efforts and think creatively about ways to promote your business. Establishing consistent branding throughout your entire campaign helps build trust with search engines and users.
It also help align yourself against other businesses in the field so you can charge more.
According to statistics, only 10% of people coming from search engines click on the first link they see. That means 90% of web users will choose a site that has at least some traffic according to its ranking in Google or Yahoo!.
But do you know what those visitors are looking for? They're searching for information. So make it easy for them to find what they want by creating a homepage full of relevant content.
However, don't think that making something simple is better than making an extremely complicated page. There's a reason why most sites have about three pages worth of content- it works well together.
And here's how: all the links on each page work together to tell a story. You'll be able to go back and read the story from different angles if you scroll down.
This also works with any section of content on a site. For example, let's say you take out another product and now you've got five products working together. Or maybe you've got ten articles working together (another good way to organize content).
Websites such as GoAnalytics help website owners like you plan what they are going to say before they head out for lunch or leave for vacation. You can even monitor your social media pages, tweets, posts, messages, clicks, impressions, and other actions taken from this one place.
Having access to information that was once scattered throughout Facebook, email, and other platforms is now a single click away.
Google analytics helps you track visits to your site, how long people stayed on your page, what websites visitors used prior to visiting yours, and which links they clicked when they arrived at your page.
It also tracks whether or not users left the homepage and went to another part of your site. Once there, maybe they viewed another webpage, made a purchase, etc., then it counts as a conversion.
Conversions happen when someone does something on your website that makes them feel more confident in their choice and vice versa. Now, don’t expect everyone to rush right onto your website.
Some people prefer to have a good look at a website first before making any decisions. Also, conversions aren’t everything. People may make a decision without converting after viewing several pages on your site.
However, the best way to see where your potential customers are coming from is by having multiple campaigns running with Google Analytics. This will give you a better idea of where all your traffic comes from, so you can increase your visibility online.