A website is only as good as its worst visitor. Even if you have the best looking site in the world, people will leave comments about how bad their experience was. It’s up to you to know this person, find out why they were unhappy, and fix it…. For next time.
Here’s the thing: nobody reads online reviews anymore. People don’t do research before buying anything. They look at five stars and think, “Only stupid people give 5-stars!” or “People must love that product so much they pay money for it!”.
The reality is that not every customer is going to be happy, no matter what you sell. How can you make everyone happy? By being aware of your customers’ expectations and delivering above and beyond.
You may not always succeed, but keeping a record of everything goes a long way toward improving things next time. Name something you’ve done recently to improve your business and include all the details, from how you made it to who said what when.
Maybe you want to write an article about it, or use it for advertising. Either way, you’ll thank yourself later.
Finding out what people are searching for, going to, clicking on, buying and leaving is how you get traffic. It’s simple math!
Everyone wants more visitors to their site. How can you get that? You can give them something for free.
But there are many things you can do with your website. People are already spending time on your page before they click on anything else. So don’t make it hard or invasive.
Give websites lots of options for communicating via email or chat. This helps the visitor feel like they have a choice.
It also gives them another way to connect with you. Your website should be about adding value to the user experience. Let them leave if this isn’t what they were looking for, but let them come back if they need more information.
Keep delivering valuable content, through various channels. Make sure all your online sources offer an easy way to find you. You could put up posts on social media; you could send along emails or newsletters.
Add a search function if there isn’t one already (or update yours). Let people easily find other articles like theirs. If you have reviews of your own stuff, make them easy to access.
More and more people are turning to Google to find things these days. If someone asks for advice on where to go shopping, recommendations from friends and family take top spot as helpful. Why not encourage them to visit your website?
If you sell goods or services, now would be a great time to advertise on Facebook and Instagram. Check in every week and see what works and doesn’t. Find ways to integrate photos and videos into your ads so viewers are engaged by them.
Put yourself in the shoes of your customers. Chances are, they look down at your feet and think, “Wow, I could really use some new shoes right now.” For best results, research your biggest competitors and see who your fans are.
You want to work away from home? Better start getting creative with your advertising methods. Work somewhere fun? Then your advertising method needs to be just as playful and entertaining.
Consider putting up posters in high schools and colleges. Posters on campus often lead students to check a place out either inside or outside school hours. Many restaurants try handing out flyers during lunch break.
Maybe set up a booth at a local festival or event and provide samples of your food. Consumers love trying new foods and experiences. The next big thing could be right around the corner.
Put up signs in stores employees go to most frequently asking questions such as when was the last time they went to the store, what did they found finding prices, supplies and schedules.
Knowing what pages people look at helps you fine tune your website to be more user friendly. You can add extra content or features onto these pages, making them even better than before.
By looking at the traffic to each page, you can also see which ones get the most visits, meaning they are the most interesting pages to have.
You can also check for unpopular pages so you know where there is room for improvement. It also gives you a way to track how visitors found their way to your site.
There are many ways to monitor web traffic. Here are some examples that talk about how one company monitored web traffic.
Seeing who’s visiting your website can help you improve it by giving you ideas for new topics, functions or pages. You can also see which links are most popular.
Google Analytics is a free tool that tracks traffic from websites across all devices. It helps you determine where visitors are coming from, what pages they are viewing, and how long they stay on each page.
You can set up tracking in just a few minutes. First, install Google Chrome on your computer. Then simply visit www.google-analytics.com and click “Sign Up” to start monitoring traffic.
You will be asked to enter your email address and then check your inbox for instructions on setting up analytics code. Your analytics account will need an admin password, which is listed on the opening screen of the dashboard.
The dashboard is the large window found at the top of your google analytics account. Here, you can track more detailed stats such as browser type, time spent on site, landing pages used, etc.
This is very helpful for many reasons. You can see how people from different countries view your website, this way you can learn more about their preferences which may help you improve your content or design. By seeing what websites they visit gives you an idea of who your audience is. If most visitors are from America then you should focus on making your site appealing to Americans.
By tracking traffic from specific sites, you can see what types of articles appeal most to them. This helps keep you updated on the latest trends in that area so you know what to recommend best practices at. Knowing why people come to your site helps you write better content and promotes motivation to create new material.
The longer you have been writing a page, the longer it will take to earn trust from potential customers. The number one reason why people choose not to buy anything is because they do not feel that the product would work for them.
By having knowledge of when people seek guidance on certain topics via search engine referrer data, you can provide expertly targeted advice.
The most common way to monitor website traffic is via Google Analytics. With this software, you can watch your visitors as they scroll through your pages. You can see which pages are more popular than others and which links people click most often.
Google analytics will also tell you how long each page takes to load so you know whether or not there is a delay in getting content (e.g., logos or global navigation) on the screen.
It will even tell you who visited your site and what browser they used – helpful if you have different visitor numbers coming from various sources. People may be visiting your site for many reasons beyond looking for information about your business.
Google Analytics comes with built-in reporting capabilities that allow you to view details of all web activity by using their tracking code. This coding enables you to see what file was loaded first, where the user came from, what link he/she clicked on, etc.
You can then use these features to create customized reports showing data outside of the scope of the standard tracking code. For example, you can track the popularity of specific images, videos, articles, blogs, etc. Using this extension won’t eliminate the need to install Google Analytics; it simply adds additional functionality.
Another great advantage of Google Analytics is that it can help you see how different pages in your site are ranking for certain keywords. This way, you can determine which areas of your website need improvement.
For example, let’s say you have a page called “products”. You might think that this page would come up when people search for recipes related to eggs. However, what happens if most searches about ways to cook an egg involve other items (like sauces or ingredients)?
By having another page rank for “eggs”, you know that someone has searched for eggs at some point in time. By adding a keyword filter to your reports, you can then see all versions of the word “egg” across all channels, including your homepage and category pages.
This information can then be added into your content planning strategies to make it more relevant and useful to readers.
There are many ways to monitor your website’s traffic, depending on what you want to learn from the data. Some of them are free while some require payment.
We will go over how to track traffic using Google Analytics (GA) which is a tool made by google that tracks web visitors. This method is one of the easiest to implement but it also has several disadvantages.
To install this plugin, follow these steps. Make sure you are in your dashboard, not your live site. Then click on “tools” and then “add-ons.” Under “plugins,” enter ga.zip and press load.
It should come up showing the link type and starting place of the button. Click the drop down menu and change the link type to application/exe or image. You can leave the address as it is now, however, we will get back to this later.
Press ok and set parameters. A window should pop up asking if there are any unknown parms. Just tap yes for all except username and password.
A modal should appear requesting your user name and password. Enter your email account and choose yep or no.
Ga gets installed on every device so you shouldn’t have to worry about downloading it again. However, if you need to review past reports or sign up again, you will use the same usernames and passwords.
Click create profile and input your url. Click connect to service and input your api key. Input your twitter access token entry with two hyphens before the @ symbol.
Choose when you want to schedule your tweets, Facebook posts, and Instagram photos. For example, you could have new content ready to upload at work or on the clock, or only during certain times of day.
One of the biggest benefits of monitoring web traffic, is that it makes it easy to find out what’s going on with your website.
Whether you’re trying to figure out how many visitors you have daily, which pages are most popular, or finding out where there are any lag points in the site’s performance, tracking web traffic is an excellent way to see what works and what doesn’t.
It also helps you understand who your audience is, which can help you develop personal connections with them. By showing them that you care about their needs, they will trust you more and be more willing to interact with your content.
Tracking web traffic isn’t something you should do until you know why people are coming to your website. Just creating individual pages and posts and putting them up wasn’t enough for people to come to like your brand.
You need to put yourself in your readers’ shoes before doing anything else. If you already have a long list of things you want to create, promote then track online traffic.
If you don’t have a long list, try organizing some ideas into a few short lists and checking off those boxes to grow your repertoire.