Why Predict Website Traffic

Monitor Your Online Presence

Optimize Your Website

This is the most important thing you can do to increase the amount of traffic coming to your site from Google searches, other search engines, and social media.

If you have optimized your website, you are taking an already valuable resource that people want to use and pay for — so why not make money off it?

There are many different ways to optimize a website, but always focus on getting more clicks through to your content.

That way you will gain confidence with your visitors, and they will stay longer and spend more time on your page.

More visits means more traffic. More traffic means more opportunities to promote another business or service. And more revenue means more income.

Establish a Baseline

Establish a Baseline

When you start any kind of marketing campaign for your website, whether it’s an ad in print or online, you need to measure how much it costs you per click. That is what determines how much you have to spend on each advertising method; if you pay the same amount to advertise in multiple places, then people will be more likely to see your ads and choose to click on them.

How can you tell if an advertisement is working? The easiest way to do this is by looking at your numbers and seeing where the most clicks are coming from. If most of the clicks are coming from one area of your site, that is great news! It means someone who is interested in what you have been trying to sell has clicked on your ad.

However, even though they may have gone to the trouble to visit your site, they probably didn't get anywhere near buying something. People who buy something usually want special information, supplies, or support not offered on your page.

Thus, the best way to boost conversion rates is by offering these options through additional pages that promote your sales. Pages with offers, specials, deals, and downloads are extremely engaging and help visitors know whether or not their search was successful.

Links to other pages also help improve traffic since people who follow links share the content they found with others. By having links back to your site from other pages, you expand your reach and increase traffic, while still promoting relevant products and services.

Measure Against Your Baseline

The most common way to predict website traffic is with a measurement called a benchmark. You’ll need to do this before you make any changes to your site.

This will look similar to what you’d usually see for Google ads, such as Bing or Yahoo Ads. It also works similarly to how you’d measure a sales campaign.

You can set up a benchmark by creating a blank keyword report. That report doesn’t have to be actual keyword data; it can simply be keywords that you’ve grouped together (such as “keywords for all of June”). Then create a new search query, add Boolean operators, and build your keyword report from there.

Make Changes to Your Site

Google’s algorithm that determines page rank is constantly changing. Each month, Google updates its rules for ranking pages, giving new preferences to existing techniques and pushing old methods to the side. If you don’t keep up with these changes, you’ll fall behind your competitors who are actively tuning and adjusting their sites to be in line with the latest guidelines.

Your website should be accessible via multiple domains (automated systems that redirect traffic from one domain to another) as well as through several different internet service providers (IP addresses).

Each of these configurations is known as a “hostname” or a code which can either break or interfere with your website’s ability to connect to visitors and resources across the web.

That being said, there are two main ways to approach this – hire someone to manage it for you or take control yourself. Hiring someone to handle all hostnamings and IP addressing can get expensive and may not work if you have any issues.

You can do it yourself but it does require some technical knowledge and effort. Either way, knowing how hosts interact will help you minimize errors and boost efficiency.

Test Your New Updates

User testing can be done with several different methods. The most common one is to put up a signup sheet where people can register to try out your latest feature for you or they can use it directly.

People who subscribe to this newsletter will often get samples of content from blogs posts, so there’s also an option of signing up via email.

There are apps that do user tests online right now. You can find one of them at Userlytics. This way you don’t have to develop all these test ideas yourself.

User testing helps you identify flaws in web design and code as well as usability issues. It gives you a better idea about how visitors interact with your website.

You can save money by using user testing instead of hiring someone to create ads and promotions for you.

Look at Click Through Rates (CTRs)

Look at Click Through Rates (CTRs)

This is an important factor when it comes to predicting website traffic. Many people don’t consider this key performance indicator (KPI), but your site’s CTR can be one of your most accurate indicators for how much volume you will see from visitors to your site.

There are two things that affect CTR: quality and conversion rate. More specifically, the higher your quality score, the more likely you are to receive high-quality clicks from customers.

Likewise, the lower your total cost of advertising, the more money you have left over to pay for additional sales leads with higher conversions.

Assign a Color and Symbol to Each Conversion Goal

Assign a Color and Symbol to Each Conversion Goal

A/B testing is a common practice when it comes to website traffic, conversions, and sales. With this method, you run an experiment to see which version of a page gets more clicks or purchases.

You can consider doing a free trial for A/B testing, where you give people one option for a few days and then the other option. You will need to track both options so that you can compare them afterwards.

There are many tools you can use for tracking different versions of your pages, including Google Analytics, Omniture, and Urchin Software among others.

These tools have varying features and advantages, but they all work to show you which variations are getting the most visits and thus, what works best.

It’s also helpful in figuring out which changes save people the most money (e.g., using short codes instead of full links).

Conduct a/B Tests

Conduct a/B Tests

Knowing how to measure traffic is one of the first things that comes into a website owner’s mind when they want to increase traffic to their site.

There are many ways to boost traffic to your site, from doing normal social media shares to investing in paid advertising campaigns.

But before you decide on which method you want to use, it’d be wise to know what’s available and what works best.

A great way to know this is by conducting AB testing, or audience behavior testing. This can be done easily by creating two different versions of a page (a1 vs. a2) and seeing which one gets the most views and comments.

You can then try running which version performs better. There are several good blogging tools that can do ab testing for you. Google Analytics is one such tool.

About The Author

Juice Staff Writer
Juice is a web app that harnesses the power of AI to generate awesome SEO-friendly content right on your website or e-commerce store. This powerful yet simple tool that enables you to easily and quickly generate content focused on your niche topic.
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