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Having an excellent social media profile is a great way to connect with potential clients, promote your business, and gain exposure. But it can also be a tricky thing when you're just starting out and trying to figure out how to use each platform best.
That's why I have gathered some tips for you to consider as you begin creating profiles for yourself or your small business. These are my top Social Media Tips For New Businesses, and they will help you become more efficient in the medium!
So what are these social media tip number one? They're to create content that people want to read. Your followers and watchers will quickly lose interest if there isn't anything interesting to see or read.
Your first step should be to brainstorm ideas and then pick one that makes sense and flows well. Then, take time to write about this topic using appropriate language and tone.
Tip two: Use authentic pictures and videos
This doesnât mean going all crazy and buying expensive looking products, but instead picking ones that show off your product or service and giving a nice feel of the company.
Try taking some self-produced photos or editing pictures you find online to make them look better. A good amount of video footage too, especially if youâre offering services or doing things like teaching classes.
People enjoy seeing themselves being advertised so they may think twice before avoiding your business because you didnât give enough attention to their accounts.
Letâs look at some examples!
The first term you learned in business school is relationship. A relationship is an understanding or connection between two people or groups.
A second term is synergy, which comes from the Greek word synonym, meaning âtogetherâ or âof like nature.â When two things are of like nature, they work together to do something more effectively than either one alone.
A third term is contrast, which means putting forth or using something that is different from what someone else has or is. By doing this, it creates a challenge for the other person to match or surpass it.
When these three concepts are put together, they create something called competitive advantage. This happens when one group does something better than another group, so they get used more often.
People are spending more time looking for things to do, not just going out every day or staying up late partying every night. This has led to a rise in new hobbies and activities.
Something people have been doing lately that many organizations are using to promote teamwork is the team challenge. A team challenge comes with a prize â usually something money-related like a vacation or shopping spree â but itâs not only for teams, you can go alone!
Teams organize their own contest, which can be to find a certain product or brand, promote them, and earn prizes based on how much business they bring in. Businesses use this tactic to strengthen employee loyalty, increase productivity, and facilitate communication and cooperation among colleagues. It also helps create an environment where everyone feels appreciated and needed.
For individuals, team challenges can help boost self-confidence and trust in others. If youâre ever feeling hesitant to share your ideas due to fear of being criticized, organizing a team challenge could be a way to overcome that.
Team members will likely agree on the importance of sharing thoughts and insights, so having a reward that encourages group collaboration can motivate even reluctant contributors to contribute.
Isolate yourself from others only for necessary reasons
Is to achieve your goals
As human beings, we need other people to help us fulfill our dreams and aspirations. We canât accomplish anything alone. So, making sure that you keep certain things separate is important so that you donât interfere with the process of achieving your goals.
This also applies to hobbies and activities that you enjoy. If you want to stay motivated, make time to do them because they give you pleasure.
It will also help reduce stress, which again, can be a barrier to success.
Running through all these steps takes effort but itâs an essential part of staying focused on what you desire.
As mentioned before, whoever is given access to the inner workings of your business can benefit you in many ways. They may even be able to take over as manager once you retire or lose interest.
The person who needs to have a close relationship with the business owner is an accountant. He/she must have a clear understanding of what the business does money-wise so they can properly report it to tax authorities.
They also need to understand basic accounting principles so they donât make any sneaky changes that conceal poor performance or fraud.
In addition to all this, accountants are trained in laws related to businesses, which means they know how to run a company legally.
The second person you need to keep in mind as an integral part of your business is someone who works directly for the owner/president. This individual is called a Business Ownerâs Associate, or BOA for short.
The BOA helps ensure that the ownersâ personal life is stable and professional at all times. They make sure they are never left out when meetings are happening and that their day-to-day duties are being handled properly and effectively.
This person really sets the tone and perception of your company because of how they present themselves. If the BOA doesnât seem like they care about what he or she is doing, then people will definitely notice.
It is important to note that not every position requires having an associate. However, if there is no one else in place, this person must know what tasks they are performing and why it is essential to the success of the business.
The second person you need to keep in touch with is definitely the owner/founder of your company. This will change as the founder shifts focus, but staying connected to the business leader is important for keeping morale high and ensuring steady leadership from top to bottom.
The first time I needed this reminder it was very powerful. We were running late because we had gotten stuck in traffic when I received an email telling me that our department lead was being let go.
My job was directly affected by his performance so I made sure to call him to make certain he knew I would take over his responsibilities until he found another position. It also gave me some extra time to prepare for my own role changes which left me with enough time to find new positions.
Iâve seen many founders who no longer care what their employees are going through and how hard they are working due to budget cuts or poor management. If you want to stay employed, show them more respect than ever before.
As mentioned earlier, the first person who comes in regular contact with the business owners is going to be your next boss. The second will be someone that they work with regularly, such as their colleagues or members of the community where their business is located.
These people play an important role in promoting the business name, building trust in them, and helping them promote their company image. When you make friends outside of work, you help establish their public persona.
In addition to this, you get to know what kind of person they are which helps when trying to do business with them.
As mentioned before, the ownersâ relation to employees is very important. Since most business professionals are paid for their time, they will want to feel that someone is there to help them achieve their goals.
If you work for an entrepreneur, he or she canât always be present, so it is your job as a professional to make sure everything goes smoothly for the rest of the team.
This includes getting things done that need to get done, keeping in touch via phone and email outside of work hours, and supporting each other during times of stress.
As a leader, the owner needs to know who his or her colleagues are, what qualities they possess, and if they could handle bigger responsibilities.
A strong bond between both parties will create a stable workplace.
